Instagram Marketing For Beginners

November 20, 2019

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Marketing might have been a bit complicated a few years ago, but after the rise of social media, the rules have changed. Today, anyone can market anything they want via mediums like YouTube, Facebook, and Instagram. People spend most of their time online, and they are constantly looking for the next exciting thing, which can be in your favor if you know how to market your product. Almost all influencers market products on Instagram since it’s the easiest platform out there. So, if you are interested in marketing on Instagram, you better familiarize yourself with a few things first.

A Business Account

First things first, when you are creating your account, you need to set it up as a business account, not a personal one. This enables more options like adding links, prices, and hosting contests for your followers, and it allows Instagram to sponsor your page publicly so you can gain a new batch of followers. After setting it up, you need to present what you are marketing in the bio. If your product has its website, then the best thing to do is to add the link in the page’s bio.

Monitoring Activity

It’s important that you keep track of the activity that’s taking place with your IG account- this is the only way for you to analyze the data and understand whether your approach is successful or not. It would be smart to get yourself an Instagram report template that will help you analyze the effect of your posts and how much attention and feedback they’re getting. This template allows you to monitor your account and view its progress. It also customizes different analytical templates based on your preference by creating a visually appealing report that gives you a brief monthly report, sums up the number of traffic, etc. This way, you’ll be able to adjust your approach, according to the feedback effectively.

Consistency

There are a lot of marketers, especially beginners, who tend to be inconsistent with their posts. Consistency does not mean that you need to post a picture every day. It just means that you need to engage with your followers every day. You can do this by marketing the product via stories, taking your followers’ opinions, asking them questions, and so on. However, you need to find the balance between posting every day and stepping off when you need to. Yes, you don’t want your followers to forget about you, but you also don’t want them to get bored with your content.

Stories

Speaking of Instagram stories, as a beginner, you need to take advantage of them. The best thing about Instagram is that it allows you to feature polls, questions, and a lot of other tools that can make you engage with your followers and get them amped about the product that you are marketing. You can also use the ‘swipe up’ option; this allows you to post a story that sends your followers to the link you are promoting. You can also use GIFs, colors, and emojis to excite your viewers and visually please them too.

Contests

Contests are one of the most important things that you need to host as a digital marketer. Contests are capable of getting you countless shares, followers, and publicity within a day. The first thing you need to do is to post a picture or a story that asks your followers to share and tag people in this post and that you will be picking a username at random, or the one with the most shares. You need to promise the winner a gift so you can get them to share your post; otherwise, no one will do it. It is a simple trick, but it always works, especially with beginners.

Hashtags

This might seem like a minute detail, but it is vital that you pay attention to it. When you are posting anything that you are trying to market, you need to make sure that you create a catchy hashtag that you post on every picture that you upload. This can make your followers find that product easily on this hashtag, and it will help them remember your product. Hashtags also can appeal to a large number of users, so make sure that your posts have diverse hashtags so that you can reach a lot of followers with only one post.

Marketing has never been easier, platforms like Instagram have made it easy for digital marketers to market any product they want. So, make sure to get the most out of it. All you need to do it is set up a business page, be consistent, put effort in your posts to make them visually appealing, post stories, host contests, and use as many hashtags as you can. These are a few tips that you can put into practice until you reach your goal and gain enough exposure.