Social media can be a wonderful tool for family law firms in more ways than one. Effective divorce attorney marketing strategies are vital parts of any long-term plan. These posts help firms connect with new clients and bring traffic to their websites more easily. They are also a great place to post ads to directly target those dealing with specific issues. The irony here is that social media is in itself a massive issue for a lot of couples. In fact, its use is commonly cited as grounds for divorce. Therefore, law firms can use those posts and ads to directly interact with the users whose marriages are under strain. Let’s take a closer look at the impact of social media on marriages and how law firms can use these platforms.
The Impact Of Social Media On Marriages.
Statistics state that around a third of all married couples have had an argument because of the use of social media. These arguments could be pretty low-key and resolved quickly with little consequence. Perhaps one partner is simply on their phone too much instead of giving their partner their full attention. Those who identify this trait and work on resolving it should be fine. However, this doesn’t always happen, and excessive social media use is cited as a reason for filing for divorce. The ignored partner says enough is enough.
Of course, increased social media use isn’t just about a desire to escape from family life or an addiction to screens. It can also be a sign of an affair. Cheating spouses aren’t going to risk getting caught by texting or calling their other partner all the time. Social media provides a chance to interact with people and build internet relationships that seem more harmless on the surface. Increased messaging and sharing of posts can be a clear indicator of a shift in a relationship. If a spouse suddenly starts liking questionable photos of their intern and watching a lot of their content, it’s a big red flag.
Another interesting statistic is that couples who use Facebook are 32% more likely to split up. Facebook can be a great way for people to reconnect with old friends and family members. At its best, it brings communities together and gives them a place to share information. At its worst, it gives dissatisfied people a place to vent about their feelings to internet friends and gain support outside of marriage. When this shoulder to cry on is a work friend with romantic intentions or an old flame from college, it can stir up further trouble. Even if users don’t act on temptation or accept invitations, their ability to open up online could be enough of a betrayal for their spouse.
Taking Advantage Of Social Media As A Divorce Attorney
Clearly, social media has its issues and puts a lot of relationships under serious strain. There is a lot that family law lawyers can learn from this, especially divorce attorneys. It is a good idea to look at social media use and online posts when compiling a case. A spouse may insist that a relationship outside of the marriage was purely platonic or professional. However, a file of DMs and liked posts can highlight holes in these stories. One misguided emoji or a few too many likes of someone’s photos could be enough to open a line of questioning. The potential of social media evidence is why as many as 80% of divorce attorneys in America say they’ve either used or encountered the use of this evidence.
Furthermore, law firms can take advantage of this situation with divorce attorney marketing. There are a lot of people using social media while unhappy in their marriage or turning to social media in their suspicions. They’re going to need someone to turn to for legal support and advice. You could hope that by searching for a local divorce attorney on Google, your Google Business Profile and local service ads make you immediately visible. You can learn about these tools when you use a divorce attorney marketing guide. However, the right social media ads and a strong presence on community pages could streamline that process. So, where should you go?
The Best Social Media Platforms For Family Law Firms
Facebook is the best place to start because of the number of users that might need your help. While the largest percentage of users are millennials and Gen-Xers, who are the prime age for unhappy marriages and midlife crises, there are also plenty of older and younger users. After all, there are sure to be plenty of Gen-Z couples that rushed into marriage too young or Boomers dealing with affairs. You can build a presence for your firm with regular posts about family law, divorce statistics, and memes about marriage. You can connect with followers in your area and build trust as you promote community pages and events. Then, there’s also the option of a Facebook ad. Facebook ads work via an algorithm that targets people based on their demographics, profiles, and online behavior. So, if they’re openly separated and searching for advice, your ad could direct them toward your firm.
Beyond Facebook, it’s a good idea to expand into as many platforms as possible. You want to create engaging content that assures people that they aren’t alone and help is available. You can take a soft and sympathetic approach with visual content and informative long-form videos. These should play well on Instagram and YouTube. You could also be a little more blunt and attention-grabbing with viral trends and short-form videos. Also, don’t forget about Reddit. It might not have the same number of subscribers, but it’s still a popular choice for people seeking answers to difficult questions. An authoritative response with links to your website could direct some traffic your way.
Social Media Is A Blessing And A Curse
Excessive social media use is a problem in a lot of marriages and a symptom of deeper-rooted relationship issues. Whether couples are having affairs online or are merely unhappy, they deserve the chance to seek professional advice from defense attorneys. With the right divorce attorney marketing strategy, you could be the first person they see.
