World's Top 30 Brand Professionals for 2017

Guru #1

David Avrin

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One of the most in-demand business branding speakers in the world today, David Avrin, CSP has shared his content-rich, entertaining hard hitting, hilarious and memorable presentations to enthusiastic audiences across North America and around the world, including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Antwerp, Buenos Aires, Sri Lanka, Manila, Glasgow, Rotterdam, Barcelona, Monte Carlo, London, Johannesburg and Dubai. David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to ferret-out, recognize, craft and promote compelling competitive advantages. A former CEO group-leader and business marketing firm owner, David’s business insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is also the author of three books including the acclaimed: “It’s Not Who You Know, It’s Who Knows You!” His new book “Visibility Marketing — The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business” was released in last July, and it is currently available worldwide.

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Guru #2

Al Ries

Al is a legendary marketing and branding strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and War in the Boardroom. After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in 1963. The agency later changed to marketing strategy firm, Trout & Ries. In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name. When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication’s 75th anniversary, the emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today’s environment, 

“The positioning era doesn’t end. What became a part of the marketing lexicon in the early ‘70’s holds its own in the textbooks of today.”

Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century. Al currently writes a monthly marketing column for AdAge.com and appears on the htp://www.RiesReport.com.

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Guru #3

Richard Sauerman

Richard is The Brand Guy. He co-runs a Brand Strategy & Design Company in Sydney, called Brandcraft. After working in multi-national ad agencies on brands such as Coca-Cola and Microsoft, Richard pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as [and not just] your marketing communications. Companies he has branded in this way include QBE, CSIRO, Mortgage Choice, Data 61, Steadfast, Horticulture Innovation Australia, The Media Federation of Australia, and the Breast Cancer Institute of Australia. Richard delivers keynote talks and run workshops on Brand YOU, Branding, Change & Innovation, Peak Performance, Sales and Customer Service at conferences and seminars across Australia and abroad. Richard has published two books, is a regular contributor to blogs and podcasts, and appears regularly in the media on brand-related stories.

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Guru #4

Sally Hogshead

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Sally Hogshead is a New York Times bestselling author, Hall of Fame® speaker, and the CEO of How to Fascinate, helping companies develop messages that persuade and captivate. By age 24, she became the most award-winning copywriter in the United States, and she’s been described by the press as “an advertising mastermind” who “changed the face of North American advertising.” Her campaigns for brands such as MINI Cooper, Nike, and Coca-Cola have fascinated millions of consumers. To develop the science of fascination, Hogshead measured over one million professionals over the course of a decade. Using this research, she built a marketing system that now lives inside organizations such as IBM, Twitter, and Porsche. Her two most recent books, Fascinate, and How the World Sees You, are both national bestsellers.

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Guru #5

Joe Calloway

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Professional keynote speaker, business author and branding consultant Joe Calloway is an expert in developing customer focused teams. Joe’s approach is both innovative and compelling. He speaks frequently on business competition and is a straight talking expert on competition and continuous improvement. Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively. He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. Joe is a partner in Engage Consulting Group and is also a partner in BizVideos, a company that produces short business videos for use in meetings and corporate events. Joe has been inducted into the Speakers Hall of Fame, but he doesn’t do “speeches.” Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking.

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Guru #6

Martin Lindstrom

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Martin Lindstrom is sought after as a branding/marketing/keynote speaker and workshop leader by companies and organizations throughout the world. The rapid rise of his career has made him one of today’s most respected branding speakers in the world according to the Chartered Institute of Marketing. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, Visa, McDonald’s, Kellogg’s, Ericsson, Yellow Pages and Microsoft. He energizes audiences with his creative genius and dynamic, motivational style. Lindstrom’s reputation for earning “a guaranteed standing ovation” at his compelling lectures on branding accompanies his popularity as an Advertising Consultant, keynote speaker, Branding Consultant, workshop leader and in-house trainer. Martin Lindstrom is the author of 5 books, including collaborative works with industry icons such as Dr. Philip Koter Kotler on Marketing), Paco Underhill Why We Buy), Dr. Don Peppers, Martha Rogers 1to1 Marketing) and Patricia Seybold (Customer.com). Buyology – Truth and Lies About Why We Buy (Doubleday, New York), has been translated into over 40 languages.

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Guru #7

Rob Frankel

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Rob Frankel emerged from the University of California at Berkeley with a degree in Economic History, a major that didn’t exist until Rob created it. After serving eight years hard labor at some of the world’s largest advertising agencies (Foote, Cone & Belding, DMB&B, Dailey & Associates), Rob escaped to form Frankel & Anderson, home of Advertising, Marketing & Killer Creative (TM). Soon after, the agency was converted to America’s first totally digital/online format, expanding its servicing of client base worldwide. Shifting emphasis to branding, Rob wrote “the Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else”, which is required reading in universities and marketing agencies throughout the world. Today, Rob Frankel consults to on-line and off-line clients around the globe. He is the founder of i-legions, which creates and manages turnkey, revenue-generating Branded Communities for clients with existing user bases, and PeerMailing, the only viral marketing program proven to build brand-loyal, revenue-generating users.

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Guru #8

Olivier Blanchard

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Olivier Blanchard is a global business consultant specializing in brand strategy, marketing management, social business integration, consumer insights management, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. He is the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization.

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Guru #9

Karen Kang

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Karen Kang is the best-selling author of BrandingPays™: The Five-Step System to Reinvent Your Personal Brand.  Karen has more than 20 years of experience in brand strategy consulting.  She is the founder and CEO of BrandingPays LLC, a corporate and personal branding company. Karen has trained thousands of professionals on the unique BrandingPays System for personal branding, and has consulted to more than 200 organizations. Her clients have included AT&T, Adobe, AstraZeneca, Genentech, HP, Intel and UC Davis Health System.

Before starting her own brand strategy consulting firm in 1994, Karen was a partner and principal with Regis McKenna Inc., the Silicon Valley marketing firm that launched the Apple and Genentech brands, and a vice president with TFB/BBDO, a high technology advertising and public relations agency. Her book has been featured in BusinessWeek, Fast Company, Forbes, Fortune, More and Working Mother and was an Editor’s Pick on WSJ Radio. She has been interviewed as a branding expert on ABC, CBS, NBC and FOX network affiliates.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. She is a sought-after speaker at national organizations and leading business schools such as London Business School, Stanford, and Wharton (UPenn). A member of Phi Beta Kappa, she holds a B.A. degree from Mills College and an M.S. degree from Boston University.

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Guru #10

Kirsten Vernon

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Kirsten Vernon (formerly Dixson) is the Personal Branding and Online Reputation Management Strategist for aspirational leaders who want to profit from their ideas. With her keen insight, she helps her clients discover their brands and create a distinct online and offline communications platform to reach their goals..Kirsten is the coauthor of Career Distinction: Stand Out by Building Your Brand (Wiley) and has trained more personal branding strategists than any other person in the world in her work with Reach Personal Branding. As one of the first Reach-Certified Personal Branding Strategists and a Certified Job and Career Transition Coach, she has successfully helped hundreds of professionals with career marketing since 1997. As a media resource and speaker on building and managing your online brand, she’s been interviewed on The Today Show and quoted in the New York Times, Wall Street Journal, Boston Globe, Real Simple, More, Advertising Age and CIO.com.

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Guru #11

John Michael Morgan

John Michael Morgan has been called the Chuck Norris of leadership and is known for his high energy and passion when teaching proven strategies designed to help achievers reach their goals. John is the founder of The Achievers Alliance, a personal development coaching program designed to equip leaders and entrepreneurs with the tools they need to achieve success. He has served as a private consultant and mentor to bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, churches, and some of the world’s largest brands and high achievers. He is the bestselling author of Brand Against The Machine, which spent 9 months atop Amazon’s Top-Rated Marketing books list and has been labeled “the new definition of branding”. John is an in-demand public speaker on the topics of leadership, achievement, and marketing. He has spoke across the world at business conferences, associations and organizations, as well as churches and universities. John began studying the topics of personal development and achievement when he was a teenager as a way of overcoming a battle with depression. Since then, he has started 3 successful businesses both online and offline and is now on a mission to equip 10 million leaders with the strategies they need to achieve success.

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Guru #12

Scott Bedbury

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Scott Bedbury helped drive two of the world’s most successful brand development strategies in the last two decades, Nike’s “Just Do It” campaign and Starbucks reinvention of the coffee category. Bedbury is one of the most sought after brand development consultants and speakers. In first year at Nike Scott launched the “Just Do It” campaign, helping Nike expand categories, consumer segments and markets with one unified global brand position. Nike has become one of the world’s most iconic brands with $30 billion in revenues. In 1995 Scott joined Starbucks as CMO reposition the brand as an experience rather than a product, working with Howard Schultz to redesign the brand look and feel, launch new products like Frappuccino and open international markets. In his first three years there, Starbucks increased its store openings from one per week to three per day. Since leaving Starbucks Scott has advised major corporations like Samsung and Coca-Cola as well asSilicon Valley startups like Facebook, Google and airbnb.

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Guru #13

Laura Ries

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Laura Ries is a leading marketing strategist, bestselling author,branding Guru and television personality. Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

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Guru #14

William Arruda

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A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder and President of Reach, the global leader in personal branding. One of the most sought-after speakers on personal branding, social media and employee motivation, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. William is an accomplished entrepreneur, author and executive coach, but first and foremost, he’s a public speaker. His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and he’s been featured in countless publications, including Forbes, Time Magazine, the Wall Street Journal and Entrepreneur. William’s book, with coauthor Kirsten Dixson, Career Distinction, is a careers bestseller. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

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Guru #15

Simon Mainwaring

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Simon Mainwaring is the founder of We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media. Simon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology. Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

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Guru #16

Karen Post

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Karen Post earned the title, The Branding Diva – by being a little crazy -crazy smart – crazy creative and crazy effective. A no-nonsense, tell it like it is, expert. She’ll show you how to kick up your business and your bottom line with a distinct brand. Karen is the author of *Brand Turnaround* and *Brain Tattoos* and is regularly featured in international news outlets, such as Fox Business, the New York Times, the Wall Street Journal and Entrepreneur Magazine. Not only is she a branding practitioner, she’s a serial entrepreneur too. At 22, she founded an award winning advertising agency that made her clients millions. In 1994, she started a successful litigation communication company. In 1999, she established an internet start-up she’d like to forget. Her life and business journey has included ups and downs, victories and defeats all adding to her success and unique experience-rich perspective. Throughout her career, her work has benefited diverse industries, from start-ups and non-profits to Fortune 500 companies that include ACNielsen, Celanese, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Pepsi, and Procter & Gamble, along with many emerging businesses, trade associations, professional athletes, entertainers and politicians.

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Guru #17

Dan Schawbel

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Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages. Both bestsellers were published before Dan’s 30th birthday. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as “The Today Show” on NBC, “Street Signs” on CNBC, “The Nightly Business Report” on PBS, “The Willis Report” on Fox Business, People Magazine, The Economist and Wired Magazine. He’s spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup.

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Guru #18

Tim Halloran

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Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers. Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke’s first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola’s U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.

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Guru #19

Steve McKee

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Steve McKee is the president of McKee Wallwork & Company. When he’s not sitting in his not-so-oval office looking official, he’s busy writing books and winning awards for them. Check out When When Growth Stalls and Power Branding. He has nearly three decades of experience as a leading brand strategist. He’s a longtime marketing columnist for BusinessWeek.com, and the founder of a tech startup in San Francisco. He has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times (among others), and has appeared on CNBC, ESPN2, CNNfn, Bloomberg radio, and network television affiliates across America.

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Guru #20

Catherine Kaputa

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From Madison Avenue to Wall Street to the halls of academe to founding a New York City-based brand strategy company, Catherine Kaputa’s experience has taught her how to brand products, services and herself. Now, Catherine shows others how to apply the principles and strategies from the commercial world of brands to your most important product – You. Catherine is the author of the award-winning You Are a Brand, In Person and Online, How Smart People Brand Themselves for Busienss Success, winner of the Ben Freanklin Award for Best Career Book. Her book for entrepreneurs, Breakthrough Brnading, won the Silver medal in the Book of the Year Awards, Business Category from Foreword Magazine. Her new book on women and success is Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Guru #21

Paul Temporal

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Paul Temporal is a consultant to leading Asian and international companies on branding strategy. These monthly columns provide tips on branding both from his books and his current projects. Dr.Paul Temporal is Asia’s leading global expert on brand creation, development and management with over twenty five years of experience in consulting and training. He has worked with leading companies and governments, and is well known for his practical and results-oriented approach.

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Guru #22

Lisa Orrell

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Lisa Orrell received her B.S. Degree in Advertising from San Jose State University and started her first advertising agency when she was just 25 years-old. She continued to run her award-winning company in Silicon Valley for 20-years and her client list included some of the biggest brands in the Technology & Consumer sectors. And, during her career, Lisa has received over 75 national and international awards for branding, marketing and creative excellence. But, after 2 decades of running her ad agency, Lisa needed a change and decided to make a career shift. So, now in the next phase of her professional life, she is highly respected as The Promote U Guru. As such, Lisa’s an in-demand Branding Expert, Marketing Consultant & Certified Success Coach who works with entrepreneurs, aspiring industry & topic experts, small business owners, coaches, consultants, entertainers, speakers, and authors. And, as a professional speaker herself, her popular seminars, workshops and webinars consistently sell out, on topics such as: Branding, Marketing, PR, Publicity, Book Marketing, Speaking for Revenue Generation, and Social Media.

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Guru #23

Rick Barrera

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Rick Barrera is a marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Chico’s, Lexus, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion. In his bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Rick illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level — for anyone who wants to create extraordinary customer experiences. Drawing on more than 20 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company. Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

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Guru #24

David Tyreman

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David Tyreman is Visual Branding Company’ that helped brand and differentiate some of the best known companies on the planet including Polo Ralph Lauren, Nike, Guess and Disney. As David grew his multi-million business he developed processes and strategies that guide businesses through the BRAND IDENTITY process. He sold Propaganda Inc in 2000 to work with his true love: entrepreneurs and small businesses. David is a best-selling author, public speaker, mentor and guide. His mission is to inspire others to develop an exciting presence in their market by focusing on authentic Brand Identity. As David says; “without a brand you are simply a vendor”. David lives in Honolulu, Hawaii.book= world famouse how to give your business a kick-ass brand identity.

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Guru #25

Robin Fisher Roffer

Brand strategist and storyteller Robin Fisher Roffer provides the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. Robin uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road. With a mission to inspire humanity to fearlessly embrace change, Robin has authored four books including Make A Name For Yourself, The Fearless Fish Out Of Water, Reinventing Yourself, and her latest book, Your No-Fear Career.  A speaker and frequent media guest on fearless leadership and personal branding, Robin keynotes corporate conferences at companies such as Walmart, Microsoft, AIG and Starwood Hotels and top business schools like Columbia, Wharton, USC and Northwestern.

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Guru #26

Tisha Oehmen

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Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business. Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

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Guru #27

Brenda Bence

Brenda Bence is passionate about two things: branding and leadership — and how the two work together. After 20 years building mega brands across four continents for Fortune 100 consumer giants like Procter & Gamble and Bristol-Myers Squibb, Brenda started her own business to help companies and individuals define and grow their own successful leadership brands.

Brenda combined her years of expertise in branding along with her passion and experience in corporate leadership to create a unique, step-by-step personal leadership branding system that is based on the same methods used by household name brands.

Now sought after as a speaker and coach across six continents, she is one of only 24 professional speakers worldwide who have earned the coveted “CSPGlobal” title from the Global Speakers Federation, reflecting her mastery in addressing diverse, multi-cultural, and multi-generational audiences around the world.  The author of tenleadership branding books that have won over 40book awards, she received her MBA from Harvard Business School and is also a Certified Senior Executive Coach who has coached over 700 hundred leaders from 60 nationalities across 70 industries.

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Guru #28

Tom Asacker

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Tom Asacker (pron. ACE-ACKER) is a writer, teacher and innovator. He specializes in helping people see the world and their work differently. He has been teaching and inspiring organizations and entrepreneurs for over 20 years with his unique educational offerings and his one-of-a-kind keynote presentations. World-class companies including Procter & Gamble, UPS, and G.E. have called on Tom to shake up their people, fill them with ideas and charge them with inspiration. Tom is the author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business and communication for the new age of abundance. His first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a international business bestseller. A sought-after speaker, Tom has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.

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Guru #29

Karen McCullough

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Karen McCullough is the most energetic, positive and inspirational speaker in the business. She worked for respected brands. She studied high performing brands. And she built a successful brand from the ground up. Karen is an inspiring speaker who draws on her varied background as a highly successful educator, businesswoman, entrepreneur, and CEO to enlighten and entertain audiences from some of the world’s top companies, universities, and organizations. Karen McCullough knows people, knows trends, and she knows how things work. She is a master at opening people’s minds to the opportunities of change. Through her study of generational behavior, business relationships, social trends, and technology Karen has tapped into an innovative model that leads to positive action and drives desired results.

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Guru #30

Nicholas Ind

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Nicholas Ind is a lecturer, writer and branding consultant. He is a partner of the consulting firm, Equilibrium Consulting. Previously, he ran Icon MediaLab’s brand consultancy arm in Sweden. Nicholas has also had his own branding consultancy in the UK, been a Director of a design group and an Account Director in an advertising agency. His clients have included The Economist, Greenpeace International, the Foreign and Commonwealth Office, the British Council, Mexx, Philips, Unicef, the Royal Opera House and Telenor. Nicholas is the author of a number of articles, academic papers and nine books including Living the Brand, The Corporate Image selected as a business book of the year, The Corporate Brand, Inspiration, Branding Governance, The Organic Organisation and the best selling, Terence Conran The Authorised Biography. He was also the editor of Beyond Branding.

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