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Keld Jensen: A Global Authority in Negotiation and Leadership
Dr. Keld Jensen, DBA, is an internationally recognized thought leader and strategist specializing in negotiation, artificial intelligence (AI), and trust. With decades of real-world business acumen and cutting-edge research, he has transformed how organizations approach negotiation, using innovative methodologies such as SMARTnership™, NegoEconomics™, and Tru$t Currency™. These concepts have redefined collaborative deal-making and are taught at leading business schools worldwide.
With over 30 years of leadership experience—including serving as CEO at a publicly traded Scandinavian company and spearheading successful start-ups—Dr. Jensen is also the Founder and CEO of the SMARTnership Negotiation Organization. His consultancy advises top-tier clients across Europe, Asia, North America, and Africa, including LEGO, Novo Nordisk, Johnson & Johnson, Mercedes, Rolls Royce, UNICEF, Chevron and multiple government bodies.
Award-Winning Innovator in Negotiation
Dr. Jensen is the creator of the SMARTnership Negotiation strategy, the most awarded negotiation methodology globally, receiving accolades such as:
– The Best Negotiation & Tender Award by Public Procurement Officers
– The IACCM Innovation Award
– The World Commerce & Contracting Strategic Award
– #1 Negotiation Voice on LinkedIn
– Recognized among the Top Thought Leaders in Trust in 2015 and 2016, an honor reserved for fewer than 100 individuals worldwide.
In 2024, he was again honored by Global Gurus, where he ranks #4 in the world for his contributions to the negotiation field. Dr. Jensen is also nominated for the Social and Economic Benefit Award from the World Commerce & Contracting Organization in the United States and the SMARTnership training is recognized among the world’s 5 best negotiation training programs by Global Training.
Academic and Authorial Excellence
Dr. Jensen holds a Doctor of Business Administration (DBA) with a specialization in negotiation, AI, and trust. He is a professor at Aalborg University, BMI Executive Institute, BMI/Louvain University, and Thunderbird School of Global Management. His expertise spans negotiation, trust, and behavioral economics, making him a sought-after educator for Executive MBA programs globally.
A prolific writer, Dr. Jensen has authored 27 books published in 38 countries, with over 3 million readers. His latest title, The Elements of Negotiation, launched in 2024, and immediately earned the #1 New Release title on Amazon. He frequently contributes to international media and has appeared in over 200 TV programs as a trusted voice on business and negotiation.
Global Keynote Speaker and Influencer
Dr. Jensen is a highly sought-after speaker, with over 20 years of experience delivering keynotes across Europe, Asia, the Middle East, and North America. He is regularly ranked as one of the top presenters at major events, known for captivating audiences with his actionable insights and real-world strategies.
A Truly Global Perspective
As a dual citizen of Denmark and the United States, where he resides, Dr. Keld Jensen combines a European sensibility with a deep understanding of global markets. His firm works globally, driving negotiation excellence for clients across continents and industries.
In 2025, Dr. Jensen continues his global impact through a world tour spanning Asia, North America, and Europe, promoting his newest book in AI in negotiation and delivering workshops on SMARTnership Negotiation. Recognized as one of the “Leading Business Minds” by the Financial Times, he is shaping the future of negotiation and leadership for organizations worldwide.