World's Top 30 Brand Professionals for 2018

Guru #1

David Avrin

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One of the most in-demand business branding speakers in the world today, David Avrin, CSP has shared his content-rich, entertaining hard hitting, hilarious and memorable presentations to enthusiastic audiences across North America and around the world, including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Antwerp, Buenos Aires, Sri Lanka, Manila, Glasgow, Rotterdam, Barcelona, Monte Carlo, London, Johannesburg and Dubai. David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to ferret-out, recognize, craft and promote compelling competitive advantages. A former CEO group-leader and business marketing firm owner, David’s business insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is also the author of three books including the acclaimed: “It’s Not Who You Know, It’s Who Knows You!” His new book “Visibility Marketing — The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business” was released in last July, and it is currently available worldwide.

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Guru #2

Sally Hogshead

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Sally Hogshead is a New York Times bestselling author, Hall of Fame® speaker, and the CEO of How to Fascinate, helping companies develop messages that persuade and captivate. By age 24, she became the most award-winning copywriter in the United States, and she’s been described by the press as “an advertising mastermind” who “changed the face of North American advertising.” Her campaigns for brands such as MINI Cooper, Nike, and Coca-Cola have fascinated millions of consumers. To develop the science of fascination, Hogshead measured over one million professionals over the course of a decade. Using this research, she built a marketing system that now lives inside organizations such as IBM, Twitter, and Porsche. Her two most recent books, Fascinate, and How the World Sees You, are both national bestsellers.

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Guru #3

Joe Calloway

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Professional keynote speaker, business author and branding consultant Joe Calloway is an expert in developing customer focused teams. Joe’s approach is both innovative and compelling. He speaks frequently on business competition and is a straight talking expert on competition and continuous improvement. Joe Calloway is a performance expert who helps people and companies think competitively, improve constantly, and act decisively. He is the author of four ground-breaking business books including the best-selling Becoming A Category of One, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. Joe is a partner in Engage Consulting Group and is also a partner in BizVideos, a company that produces short business videos for use in meetings and corporate events. Joe has been inducted into the Speakers Hall of Fame, but he doesn’t do “speeches.” Instead, Joe actively engages people in sessions that challenge assumptions and create new ways of thinking.

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Guru #4

Donald Miller

Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close.

Don is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Chick-fil-A, Steelcase, Intel, Prime Lending, Zaxby’s, and thousands more.

Don lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.

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Guru #5

Brenda Bence

Brenda Bence is passionate about two things: branding and leadership — and how the two work together. After 20 years building billion-dollar mega brands across four continents for Fortune 100 consumer giants like Procter & Gamble and Bristol-Myers Squibb, Brenda started her own business to help companies and individuals define and grow their own successful leadership brands.

Brenda combined her years of expertise in brand-building along with her passion and experience in corporate leadership to create a unique, step-by-step personal leadership branding system that is based on the same methods used by household name brands.

Now sought after as a speaker and coach across six continents, she is one of only a handful of professional speakers worldwide who have earned the coveted Certified Global Speaking Professional title from the Global Speakers Federation, reflecting her mastery in addressing diverse, multi-cultural, and multi-generational audiences around the world.  The author of 10 leadership branding books that have won over 40 book awards, she received her MBA from Harvard Business School and is also a Certified Senior Executive Coach who has coached hundreds of leaders from 60 nationalities across 70 industries.

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Guru #6

Martin Lindstrom

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Martin Lindstrom is sought after as a branding/marketing/keynote speaker and workshop leader by companies and organizations throughout the world. The rapid rise of his career has made him one of today’s most respected branding speakers in the world according to the Chartered Institute of Marketing. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, Visa, McDonald’s, Kellogg’s, Ericsson, Yellow Pages and Microsoft. He energizes audiences with his creative genius and dynamic, motivational style. Lindstrom’s reputation for earning “a guaranteed standing ovation” at his compelling lectures on branding accompanies his popularity as an Advertising Consultant, keynote speaker, Branding Consultant, workshop leader and in-house trainer. Martin Lindstrom is the author of 5 books, including collaborative works with industry icons such as Dr. Philip Koter Kotler on Marketing), Paco Underhill Why We Buy), Dr. Don Peppers, Martha Rogers 1to1 Marketing) and Patricia Seybold (Customer.com). Buyology – Truth and Lies About Why We Buy (Doubleday, New York), has been translated into over 40 languages.

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Guru #7

Karen Kang

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Karen Kang is the best-selling author of BrandingPays™: The Five-Step System to Reinvent Your Personal Brand.  Karen has more than 20 years of experience in brand strategy consulting.  She is the founder and CEO of BrandingPays LLC, a corporate and personal branding company. Karen has trained thousands of professionals on the unique BrandingPays System for personal branding, and has consulted to more than 200 organizations. Her clients have included AT&T, Adobe, AstraZeneca, Genentech, HP, Intel and UC Davis Health System.

Before starting her own brand strategy consulting firm in 1994, Karen was a partner and principal with Regis McKenna Inc., the Silicon Valley marketing firm that launched the Apple and Genentech brands, and a vice president with TFB/BBDO, a high technology advertising and public relations agency. Her book has been featured in BusinessWeek, Fast Company, Forbes, Fortune, More and Working Mother and was an Editor’s Pick on WSJ Radio. She has been interviewed as a branding expert on ABC, CBS, NBC and FOX network affiliates.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. She is a sought-after speaker at national organizations and leading business schools such as London Business School, Stanford, and Wharton (UPenn). A member of Phi Beta Kappa, she holds a B.A. degree from Mills College and an M.S. degree from Boston University.

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Guru #8

AL RIES

Al is a legendary marketing and branding strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and War in the Boardroom. After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in 1963. The agency later changed to marketing strategy firm, Trout & Ries. In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name. When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication’s 75th anniversary, the emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today’s environment, 

“The positioning era doesn’t end. What became a part of the marketing lexicon in the early ‘70’s holds its own in the textbooks of today.”

Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century. In 2009, the readers of Advertising Age were asked “What’s the best marketing book you’ve ever read?” The No. 1 book: Positioning: The Battle for Your Mind by Al Ries & Jack Trout. The No.2 book: Ogilvy on Advertising by David Ogilvy. The No.3 book: The 22 Immutable Laws of Branding by Al Ries and Laura Ries. 

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Guru #9

Laura Ries

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Laura Ries is a leading marketing strategist, bestselling author,branding Guru and television personality. Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

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Guru #10

Dan Schawbel

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Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages. Both bestsellers were published before Dan’s 30th birthday. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as “The Today Show” on NBC, “Street Signs” on CNBC, “The Nightly Business Report” on PBS, “The Willis Report” on Fox Business, People Magazine, The Economist and Wired Magazine. He’s spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup.

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Guru #11

Scott Bedbury

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Scott Bedbury helped drive two of the world’s most successful brand development strategies in the last two decades, Nike’s “Just Do It” campaign and Starbucks reinvention of the coffee category. Bedbury is one of the most sought after brand development consultants and speakers. In first year at Nike Scott launched the “Just Do It” campaign, helping Nike expand categories, consumer segments and markets with one unified global brand position. Nike has become one of the world’s most iconic brands with $30 billion in revenues. In 1995 Scott joined Starbucks as CMO reposition the brand as an experience rather than a product, working with Howard Schultz to redesign the brand look and feel, launch new products like Frappuccino and open international markets. In his first three years there, Starbucks increased its store openings from one per week to three per day. Since leaving Starbucks Scott has advised major corporations like Samsung and Coca-Cola as well asSilicon Valley startups like Facebook, Google and airbnb.

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Guru #12

William Arruda

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A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder and President of Reach, the global leader in personal branding. One of the most sought-after speakers on personal branding, social media and employee motivation, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. William is an accomplished entrepreneur, author and executive coach, but first and foremost, he’s a public speaker. His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and he’s been featured in countless publications, including Forbes, Time Magazine, the Wall Street Journal and Entrepreneur. William’s book, with coauthor Kirsten Dixson, Career Distinction, is a careers bestseller. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

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Guru #13

Catherine Kaputa

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From Madison Avenue to Wall Street to the halls of academe to founding a New York City-based brand strategy company, Catherine Kaputa’s experience has taught her how to brand products, services and herself. Now, Catherine shows others how to apply the principles and strategies from the commercial world of brands to your most important product – You. Catherine is the author of the award-winning You Are a Brand, In Person and Online, How Smart People Brand Themselves for Busienss Success, winner of the Ben Freanklin Award for Best Career Book. Her book for entrepreneurs, Breakthrough Brnading, won the Silver medal in the Book of the Year Awards, Business Category from Foreword Magazine. Her new book on women and success is Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Guru #14

Douglas Van Praet

Douglas Van Praet is the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. He is also the founder of a marketing consultancy whose approach to advertising and marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology, and behavioral economics to business problems. He has worked at agencies and corporations in N.Y. and L.A. and positioned many of the most iconic brands in advertising, most recently as executive vice president at Deutsch L.A., where his responsibilities included group planning director for the Volkswagen account.

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Guru #15

Karen McCullough

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Karen McCullough is the most energetic, positive and inspirational speaker in the business. She worked for respected brands. She studied high performing brands. And she built a successful brand from the ground up. Karen is an inspiring speaker who draws on her varied background as a highly successful educator, businesswoman, entrepreneur, and CEO to enlighten and entertain audiences from some of the world’s top companies, universities, and organizations. Karen McCullough knows people, knows trends, and she knows how things work. She is a master at opening people’s minds to the opportunities of change. Through her study of generational behavior, business relationships, social trends, and technology Karen has tapped into an innovative model that leads to positive action and drives desired results.

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Guru #16

Richard Sauerman

Richard is The Brand Guy. He co-runs a Brand Strategy & Design Company in Sydney, called Brandcraft. After working in multi-national ad agencies on brands such as Coca-Cola and Microsoft, Richard pioneered a new way to do branding where everything you DO and SAY as a business must be driven by and aligned to your brand strategy – your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as [and not just] your marketing communications. Companies he has branded in this way include QBE, CSIRO, Mortgage Choice, Data 61, Steadfast, Horticulture Innovation Australia, The Media Federation of Australia, and the Breast Cancer Institute of Australia. Richard delivers keynote talks and run workshops on Brand YOU, Branding, Change & Innovation, Peak Performance, Sales and Customer Service at conferences and seminars across Australia and abroad. Richard has published two books, is a regular contributor to blogs and podcasts, and appears regularly in the media on brand-related stories.

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Guru #17

Simon Mainwaring

Simon Mainwaring is the founder and CEO of We First, a creative consultancy that builds purpose-driven brands. Simon’s book, We First: How brands and consumers use social media to build a better world, is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the Best Business Marketing Book of the Year.

Simon is a member of the Steering Committee of the Business Alliance for the Future and a Fellow of the Royal Society of Arts in London. He contributes to The Guardian, Forbes, BBC World, and Huffington Post on purposeful branding and storytelling. Simon was included in Top 30 Global  Brand Guru’s for 2018 and  Forbes/LinkedIn’s list of Social Influencers impacting The World’s Most  Influential CMOs, Richtopia’s ‘Top 200 Philanthropists and Social Entrepreneurs 2017,’ the 2016 UN Foundation’s ‘Global Influencers to Follow’, Statsocial’s 2015  Top 100 Social Media Power Influencers, YPO’s Real Leaders ‘100 Visionary Leaders’ for 2015, GlobalCEO’s Top CSR Leaders for 2014, #15 on SustMeme’s CSR Top 500 Influencers for 2013, #4 on The Guardian’s, ‘Twitter List: and The 30 Most Influential Sustainability Voices in America for 2013’.

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Guru #18

Jonah Berger

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

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Guru #19

Paul Temporal

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Dr Paul Temporal is a leading global expert on brand creation, development and management with over thirty years of experience in consulting and training. He has worked with leading companies and governments, and is well known for his practical and results oriented approach.

Paul has featured in mainstream global media such as the New York Times, the Wall Street Journal, Sunday Times of India, CNBC China Daily, the Economist, Business Week and multiple e media. He has written 16 books on Brand Strategy and Management.

Public sector organisations for which he has consulted include ADB, APEC, ASEAN, OIC, UNCTAD, GCC UAE, and the Governments of Brunei, Canada, China, Dubai, Hong Kong, Indonesia, Malaysia, Oman, New Zealand, Singapore, Thailand and the United Kingdom. In addition he has worked with Innovation UK, the UK Civil Service, the UK Prime Minister’s Office, the World Bank, and European Union (EU) He has also worked with many ministries, departments, statutory bodies and GLC’s in Asian countries.

Corporate clients include Coca Cola Corporation, Carlsberg, Credit Suisse, Microsoft, BMW, BP, Carlsberg, Unilever, China Construction Bank, Intel, Dubai Aluminium, Dubai World Trade Centre, Dunhill, Banyan Tree Hotels and Resorts, Renault, Marks and Spencer, Capital Land, Goldman Sachs, McKinsey & Company, Maybank, Faber Group, JTC, Opus, Ogilvy & Mather, Fleishman Hillard, Standard Chartered Bank, Fraser & Neave, Flextech Holdings, Great Eastern, Kuok Group, Mercedes Benz, Motorola, Marie Claire, MTV, uzuki, Kao, Panasonic, IBTC Group, TDK, Raffles International Hotels, Rolls Royce, SimeDarby Group, Singapore Technologies, Song Da Group, Times Publishing Group, Cerebos Asia Pacific, Pensonic Holdings, Petronas, Singapore Telecoms, Westpac, Volvo and many more.

Dr Temporal was educated at Leeds and Oxford Universities in the UK, and holds Bachelor, Master and Doctoral degrees in Management, a degree in Economics and a Post graduate Certificate in Education. Paul is an Associate Fellow at Said Business School, and at Green Templeton College, University of Oxford, is a Visiting Professor at Peking University HSBC Business School, China, and is a member of the Expert Committee of China Trademark and Brand Research Institute.

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Guru #20

Jerome Joseph

Jerome Joseph, CSP, CSPGlobal, PMC, is a brand experience strategist, brand coach and best-selling author of more than 5 books on branding. His experience with world-acclaimed brands have led him to becoming one of the early pioneers of internal branding − an employee and company culture focused approach to branding as well as driving brand across people, customers and organisations. With more than twenty years of branding experience under his belt, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding (Building Brand Champions in your organisation), Brand Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding and Asian Brand Strategies based on Lessons from the top 30 Asian Brands.

Jerome has impacted more than 1000 brands in over 30 countries such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more. His cutting-edge thinking, solid case studies and systematic approach to brand building has enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.
Creating long-term customer loyalty starts from the inside and Jerome believes that every organization, big or small, has the ability to create a branded internal culture focused on the customer. As the Global Brand Engagement Director and Head Brand Coach of leading brand consulting agency The Brand Theatre Worldwide, Jerome has worked with clients from all industries − from education and healthcare, to finance and non-profit organizations. Jerome is also an accredited Professional Management Consultant (PMC) with Business Advisors and Consultants Council (SBACC) a designation for top tier proven management consultants as well as a Certified Speaking Professional (CSP), a designation awarded to the top 12% speakers in the world. He recently obtained his CSPGlobal, which is award for speakers with Global experience and expertise and is one of the 31 speakers in the world to achieve. To date only the top 0.05% of Speakers hold this highly prestigious designation globally. The combination of relevant practical experience, global expertise and proven speaking skills makes Jerome a sought after speaker in the market. With his highly infectious personality, fast-paced and interactive style of speaking, audiences can expect to be entertained while attaining a wealth of great insights. His keynotes and workshops are simply not to be missed!

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Guru #21

Karen Post

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Karen Post earned the title, The Branding Diva – by being a little crazy -crazy smart – crazy creative and crazy effective. A no-nonsense, tell it like it is, expert. She’ll show you how to kick up your business and your bottom line with a distinct brand. Karen is the author of *Brand Turnaround* and *Brain Tattoos* and is regularly featured in international news outlets, such as Fox Business, the New York Times, the Wall Street Journal and Entrepreneur Magazine. Not only is she a branding practitioner, she’s a serial entrepreneur too. At 22, she founded an award winning advertising agency that made her clients millions. In 1994, she started a successful litigation communication company. In 1999, she established an internet start-up she’d like to forget. Her life and business journey has included ups and downs, victories and defeats all adding to her success and unique experience-rich perspective. Throughout her career, her work has benefited diverse industries, from start-ups and non-profits to Fortune 500 companies that include ACNielsen, Celanese, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Pepsi, and Procter & Gamble, along with many emerging businesses, trade associations, professional athletes, entertainers and politicians.

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Guru #22

Tim Halloran

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Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers. Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke’s first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola’s U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.

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Guru #23

Bernadette Jiwa

Bernadette Jiwa is a recognised global authority on the role of story in business, innovation and marketing and the author of six best-selling books on marketing and brand storytelling. Named by Smart Company as a Top Business Thinker 2018. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands.

Bernadette’s blog, TheStoryofTelling.com was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australia’s Top 20 Business Blogs in 2013 and 2014. It topped that list in 2016. Bernadette’s book Meaningful featured on Inc Magazine’s Best Business Books of 2015.

She has been named as one of the Top 100 Branding Experts to Follow on Twitter and she spoke at TEDxPerth about ‘The Secret To Spreading Ideas’.

Her work sees her advising, consulting with and speaking to entrepreneurs, business leaders and global brands, (like EA, LinkedIn, Zappos and Adidas). Bernadette works with them to intentionally create products, services and marketing that help them to matter to their customers.

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Guru #24

Rick Barrera

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Rick Barrera is a marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Chico’s, Lexus, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion. In his bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Rick illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level — for anyone who wants to create extraordinary customer experiences. Drawing on more than 20 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company. Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

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Guru #25

Tom Asacker

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Tom Asacker (pron. ACE-ACKER) is a writer, teacher and innovator. He specializes in helping people see the world and their work differently. He has been teaching and inspiring organizations and entrepreneurs for over 20 years with his unique educational offerings and his one-of-a-kind keynote presentations. World-class companies including Procter & Gamble, UPS, and G.E. have called on Tom to shake up their people, fill them with ideas and charge them with inspiration. Tom is the author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business and communication for the new age of abundance. His first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a international business bestseller. A sought-after speaker, Tom has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.

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Guru #26

Jeremy Miller

Jeremy Miller is a brand strategist and the #1 Globe and Mail bestselling author of Sticky Branding.

For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.

Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into growth mode.

That experience inspired Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands — what he calls Sticky Brands.

Fast forward to today, Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding, and business development, and he knows what it takes to grow a Sticky Brand.

Jeremy works with companies to develop branding and marketing strategies that make them stand out and drive sales. He is a sought after speaker delivering entertaining and informative talks on branding and business development.

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Guru #27

Kirsten Vernon

kristen

Kirsten Vernon (formerly Dixson) is the Personal Branding and Online Reputation Management Strategist for aspirational leaders who want to profit from their ideas. With her keen insight, she helps her clients discover their brands and create a distinct online and offline communications platform to reach their goals..Kirsten is the coauthor of Career Distinction: Stand Out by Building Your Brand (Wiley) and has trained more personal branding strategists than any other person in the world in her work with Reach Personal Branding. As one of the first Reach-Certified Personal Branding Strategists and a Certified Job and Career Transition Coach, she has successfully helped hundreds of professionals with career marketing since 1997. As a media resource and speaker on building and managing your online brand, she’s been interviewed on The Today Show and quoted in the New York Times, Wall Street Journal, Boston Globe, Real Simple, More, Advertising Age and CIO.com.

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Guru #28

Robin Fisher Roffer

Brand strategist and storyteller Robin Fisher Roffer provides the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. Robin uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road. With a mission to inspire humanity to fearlessly embrace change, Robin has authored four books including Make A Name For Yourself, The Fearless Fish Out Of Water, Reinventing Yourself, and her latest book, Your No-Fear Career.  A speaker and frequent media guest on fearless leadership and personal branding, Robin keynotes corporate conferences at companies such as Walmart, Microsoft, AIG and Starwood Hotels and top business schools like Columbia, Wharton, USC and Northwestern.

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Guru #29

Tisha Oehmen

tisha

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business. Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

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Guru #30

Jane E Anderson

As Australia’s leading Personal Branding authority, Jane helps experts & organisations build trust-based, high-impact communication with their staff and customers. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.

On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff.

Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked “Jane Anderson Brand You Show” Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.

The author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world’s first diagnostic for experts to identify marketing gaps in their practice.

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