Global Gurus is excited to share a special announcement with you. Since its release in 2008, Coaching Salespeople into Sales Champions has reshaped the foundation of management. This book became the global standard for how managers lead, coach, and communicate, and is taught as core curriculum in universities worldwide, focused on developing thriving organizational cultures and transformative leaders.
Today’s business landscape is more demanding, as companies struggle with hybrid teams, technology adoption, fractured communication, fear-driven workplaces, unprecedented burnout, rising turnover, and a generational shift toward purpose and quality of life over money.
In this fully revised and expanded second edition, Keith Rosen returns with groundbreaking strategies, critical conversations, and performance driven coaching questions, grounded in his L.E.A.D.S. Coaching Framework and adapted for a world fueled by AI, automation, and rapid change.
This daily coaching playbook shows you how to build a thriving team and coaching culture that scales, drives consistent revenue and results, ignites motivation, collaboration, and strengthens trust in every conversation.
Endorsed by senior leaders from Microsoft, Salesforce, Heinz, Capital One, Pfizer, Google, Apple, and other world-class organizations, this second edition gives leaders a tactical roadmap to:
- Increase conversion rates and win more sales.
- Turn around underperformers in 30 days or less.
- Attract and retain top talent.
- Turn forecast reviews into high-value coaching conversations that improves forecast accuracy and revenue velocity.
- Eliminate silos and ignite healthy collaboration across departments, teams, and cultures.
- Create a happy, healthy, balanced life.
- Coach mindset over skillset to create an immediate transformative shift in behavior.
- Master how to effectively kick-start critical conversations.
Be sure to connect with Keith on LinkedIn. For more information about Keith’s training and coaching, email Keith at KeithR@KeithRosen.com or schedule a call with Keith on his calendar here.
