If you have a website that sells things, you should track its metrics. There are many that are potentially relevant. Let’s discuss a few of those.
How Many Individuals Are Using Each Payment Method
Let’s say you’re setting up payment processing for travel industry packages you’re selling through an eCommerce business model. You should track how many individuals are using your different payment processing options and payment methods. If some seem less popular than others, you might consider discontinuing them.
How Many Unique Site Visitors Per Day
You will want to monitor how many people visit your site per day. You should shoot for a certain number and try to get there consistently.
How Many Site Visitors Per Week
Next, you can check how many site visitors you’re getting per week. If you have a particular target number per day, then it makes sense that you would have one for each week as well.
How Much Shopping Cart Abandonment You’re Seeing
Shopping cart abandonment can be a problem for online retailers. It happens when someone puts products in their shopping cart but then doesn’t follow through on buying them. If you’re seeing that a lot, it’s probably time to streamline the buying process to make it more customer-friendly.
How Many Repeat Customers You Have
You always want to strive for repeat business. Monitor how many customers buy something and then come back to purchase something else. You’ll want to try and establish who your more likely customers are, and this is one way to figure out this key demographic.
How Much Engagement Each Page is Getting
You can look at analytics for your site to determine how many people are visiting each one of your website’s pages. If a page is not getting as much engagement, you’ll need to think of ways to make it more appealing.
Your Bounce Rate
Bounce rate is the percentage of people who visit your site and then immediately leave without spending any time there. You want to lower your bounce rate if at all possible. There are various ways of doing that, but the process starts when you determine how bad the problem is.
How Individuals Are Finding Your Site
You can also use an analytic suite to figure out how most people are finding your site. Are they getting there through organic search through Google, for instance, or by clicking on an affiliate link through a different site? By determining how would-be customers are reaching your website, you can figure out what parts of your marketing strategy are most effective.
How Many Visitors Are Leaving Feedback
Individuals leaving feedback on your site is a form of engagement that you want. If you’re not seeing much of that, you need to incentivize it more.
How Many Visitors Are Using Your Chatbot
If you have a chatbot, as most modern sites do, you should see how many individuals are using it. If they’re reluctant to do so, you need to make engagement with it easier.
