AWS Activate: A Step-by-Step Guide for Startups


AWS Activate: A Step-by-Step Guide for Startups

In the dynamic world of startups, leveraging cloud technology is often the key to innovation and growth. AWS Activate is a program designed specifically to support startups by providing them with resources, credits, and expert support. In this comprehensive guide, we will explore what AWS Activate is, its benefits, how to apply, and how working with AWS partments can enhance your experience and success with the program.

What is AWS Activate?

AWS Activate is a program created by Amazon Web Services (AWS) to help startups build and scale their businesses using AWS’s vast array of cloud services. The program offers startups various benefits, including AWS credits, technical support, training, and access to third-party offers. AWS Activate is divided into two primary packages: the Activate Founders package and the Activate Portfolio package.

Activate Founders Package

The Activate Founders package is designed for early-stage startups that have not yet received any institutional funding. This package provides:

  • AWS credits to help offset the cost of AWS services.
  • Access to AWS technical support.
  • Training resources to help startups get the most out of AWS.
  • Access to the AWS Activate Console, which provides personalized recommendations and resources.

Activate Portfolio Package

The Activate Portfolio package is tailored for startups associated with select venture capital firms, accelerators, incubators, and other startup-enabling organizations. This package includes:

  • More substantial AWS credits than the Founders package.
  • AWS Business Support credits.
  • Training and promotional credits for AWS Marketplace.
  • Access to the AWS Activate Console with enhanced features and resources.

Benefits of AWS Activate

AWS Activate provides startups with several key benefits that can significantly impact their ability to innovate and scale. Here’s a closer look at what startups can gain from the program:

AWS Credits

One of the most significant benefits of AWS Activate is the AWS credits. These credits can be used to pay for various AWS services, including computing power, storage, and other resources. This financial support allows startups to experiment and grow without worrying about the immediate costs.

Technical Support

Startups enrolled in AWS Activate have access to AWS technical support. This includes AWS Support credits for the Portfolio package, which provides direct access to AWS experts who can help resolve issues, optimize performance, and offer guidance on best practices.

Training and Resources

AWS Activate offers startups access to a wealth of training materials, including webinars, whitepapers, and online courses. These resources are designed to help startups learn how to effectively use AWS services and build scalable, reliable applications.

AWS Activate Console

The AWS Activate Console is a personalized dashboard that provides startups with tailored recommendations, resources, and tools to help them succeed. The console includes features such as cost management tools, architectural guidance, and curated content based on the startup’s needs.

Third-Party Offers

Startups in the AWS Activate program also gain access to exclusive offers from third-party providers. These offers can include discounts on software, business services, and other tools that can help startups grow and scale their operations.

How to Apply for AWS Activate

Applying for AWS Activate is a straightforward process, but it requires some preparation. Here’s a step-by-step guide to help you through the application process:

Step 1: Determine Eligibility

First, determine which AWS Activate package you are eligible for. If you are an early-stage startup without institutional funding, you should apply for the Activate Founders package. If you are associated with a venture capital firm, accelerator, or incubator, you may be eligible for the Activate Portfolio package.

Step 2: Gather Required Information

Before you begin your application, gather all the necessary information about your startup. This includes details about your company, your AWS account ID, and information about any accelerators, incubators, or venture capital firms you are associated with.

Step 3: Complete the Application

Visit the AWS Activate website and complete the online application form. Provide accurate and detailed information to ensure your application is processed smoothly. Be sure to highlight how your startup plans to use AWS services and how AWS credits will benefit your business.

Step 4: Submit the Application

After completing the application form, submit it for review. The review process typically takes a few weeks, during which AWS will evaluate your eligibility and the information provided.

Step 5: Receive and Use AWS Credits

If your application is approved, you will receive an email notification with details about your AWS credits and other benefits. These credits will be automatically applied to your AWS account, and you can start using them to offset the cost of AWS services.

Making the Most of AWS Activate

Once you’ve been accepted into the AWS Activate program, it’s important to maximize the benefits it offers. Here are some tips on how to make the most of AWS Activate:

Plan Your Usage

Create a strategic plan for how you will use your AWS credits. Identify the AWS services that are most critical to your startup’s success and prioritize their usage. This might include services like Amazon EC2 for computing power, Amazon S3 for storage, or Amazon RDS for managed databases.

Leverage Technical Support

Take full advantage of the technical support offered through AWS Activate. Don’t hesitate to reach out to AWS experts for help with optimizing your architecture, resolving technical issues, or implementing best practices. This support can be invaluable in ensuring your applications run smoothly and efficiently.

Utilize Training Resources

AWS Activate provides access to a wealth of training materials. Encourage your team to participate in webinars, complete online courses, and read relevant whitepapers. Building a strong understanding of AWS services will help your team make better decisions and leverage the cloud more effectively.

Monitor and Optimize Costs

Use the tools available in the AWS Activate Console to monitor your spending and optimize costs. The console provides insights into your usage patterns and offers recommendations for cost savings. Regularly review these recommendations and implement cost-saving measures to ensure you get the most value from your AWS credits.

Explore Third-Party Offers

Take advantage of the third-party offers available through AWS Activate. These offers can provide discounts on software and services that can enhance your startup’s capabilities and accelerate growth. Whether you need development tools, marketing software, or business services, these offers can provide valuable support.

Cloudvisor: Enhancing Your AWS Activate Experience

For startups looking to get the most out of the AWS Activate program, partnering with an expert like Cloudvisor can make a significant difference. Cloudvisor is an advanced-tier AWS partner with a strong focus on helping startups leverage AWS to its fullest potential.

Why Choose Cloudvisor?

Deep AWS Expertise

Cloudvisor’s team of AWS professionals has extensive experience and expertise in all things AWS. They understand the unique needs of startups and can provide tailored solutions that help maximize the benefits of AWS Activate.

Comprehensive Support

Cloudvisor offers a range of services designed to support startups throughout their cloud journey. From helping secure AWS credits through the AWS Activate program to providing ongoing technical support and cost optimization strategies, Cloudvisor ensures that startups have everything they need to succeed.

Proven Track Record

With a proven track record of helping over 1000 startups optimize their AWS environments, Cloudvisor has the experience and knowledge to guide startups through the complexities of cloud computing. Their clients have seen significant improvements in performance, security, and cost savings, enabling them to scale efficiently.

Tailored Solutions for Startups

Cloudvisor’s services are specifically designed to meet the needs of startups. Whether you’re looking to migrate to AWS, optimize your existing infrastructure, or enhance your DevOps capabilities, Cloudvisor provides solutions that align with your goals. Their expertise in AWS services ensures that you can fully leverage the benefits of the AWS Activate program.


AWS Activate is a powerful program that provides startups with the resources, credits, and support they need to build and scale their businesses on AWS. By understanding the benefits of AWS Activate, applying effectively, and making the most of the program’s offerings, startups can accelerate their growth and innovation. Partnering with an expert like Cloudvisor can further enhance the benefits of AWS Activate. With their deep AWS expertise, comprehensive support, and tailored solutions, Cloudvisor helps startups navigate the complexities of cloud computing and achieve their goals.