Articles on Brand

How to Promote Your Brand at a Trade Show

How to Promote Your Brand at a Trade Show

Trade shows are set to return in 2022 in full swing. The COVID-19 pandemic put a stop to such events in 2020. However, things are a lot better now. And as long as the...
Business Names 101: How to Choose Your Brand Name

Business Names 101: How to Choose Your Brand Name

Every company needs a name and brand identity. But what is the best way to choose a name that makes your company stand out from the rest? How can you come up with a...
4 Tips For Building A Podcast Brand

4 Tips For Building A Podcast Brand

Before podcasts gained popularity, businesses used newsletters, emails, and social media to interact with people. However, some people prefer listening than reading as it’s easy to follow through with the conversations. Because of this...
5 Content Optimization Tips To Help Your Brand Stand Out

5 Content Optimization Tips To Help Your Brand Stand Out

With so many businesses going digital, it can be overwhelming to create your online business presence, especially if you don’t have the right tools.  However, you can effectively compete in the market by opting...
The Main Reputation Risks for Brands in 2020

The Main Reputation Risks for Brands in 2020

Reputation is an important factor for the modern business. Having a positive reputation leads to the potential for more sales, while a negative reputation can cause so much damage that a company has to...
5 Ways to Amplify Your Brand

5 Ways to Amplify Your Brand

Getting your brand a bit more notoriety is always desired, and for some companies, this is an ongoing ambition, particularly if they’re struggling to get their name to the fore in their industry. When...

You Aren’t a Zombie … But Your Personal Brand Might Say Otherwise

You are a dynamic, energetic, creative, and smart person. You know how to get results, you've built some amazing relationships throughout your career, and when someone wants to get something done, they turn to...

You Can Become A Personal Branding Rock Star

by Jay Denhart-Lillard   Sam Fiorella, co-author of Influence Marketing,describes influence as“the swaying of beliefs, behaviors or actions.” This concept of influencer marketing can apply to brands, companies, individuals, salespeople — just about everyone! Until recently, big...

How I Learned That Personal Branding is not Narcissism

by Jay Denhart-Lillard When you see the iconic Apple () trademark, why do you suddenly think about design? When you see a flowing script that says Coca-Cola, why do you immediately become a little thirsty? Why does...

The Branding Has Magical Magnetic Powers

by Ashok Agarwal The world of branding, re-branding, equity, marketing (including online), after sales services (ASS), salesmanship and advertisement (printed salesmanship) are inseparable and interconnected. In the ancient times the production preceded the marketing but today...

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