Cost Effective Digital Marketing for Small Businesses

May 29, 2020

For many small businesses there is a need for marketing in order to grow the business and protect profit; however, many small businesses don’t have the same sort of budget that large corporations have for digital marketing initiatives.

The good news is that there are plenty of options for businesses that fall into this category and it is possible to run several successful digital marketing campaigns that won’t break the bank.

Online or digital marketing is not only quicker and more measurable, but for small businesses with a tight budget, there are effective techniques that reap great results.

Consult with a Digital Marketing Agency

Hiring the services of a digital marketing agency may not be as out of your grasp as you might imagine, and their expertise and experience is more likely to afford you the positive return on investment that you are looking for. It is always worth at least consulting with them before attempting to do it all yourself.

Set Up an Email Newsletter

Regular emails to your customers help you keep in touch with contacts and build lasting relationships with an increased sense of trust. Set up a sign-up option on your website and start regular contact with your list. It’s important that anything you send out is interesting and relevant to your reader in order to engage them in your product or service, and this is also a perfect platform for you to communicate offers and special promotions to your customers.

Start Blogging

Blogging is an excellent way of providing updates about your products or services to all your customers. Another added benefit is that with concise and valuable blogging, you can demonstrate your authority in your field which can build the trust of your customers.

Blogging not only gives you the opportunity to create a brand voice, but you can also populate your website with quality content. Try to get conversations going in the comments of your articles to gain more traction.

Get Social Media Working for You

Facebook, Twitter and LinkedIn are all invaluable tools for businesses. Of course, it is free to set these up, although they require time and effort to get them working well for your business. It’s useful to know which platform your target market is using so you can focus your efforts there.

Social media is also an ideal place to share your blog content to generate quality content and encourage traffic to your website. Make sure you always wade in on conversations that are relevant to your field, providing answers to questions and establishing yourself further as an authority. Social media can also be a useful tool for you to provide a point of contact for customer service.

Build Links to Your Site

Whilst your blogging activity and social media presence will all help with your SEO, another important element of this is building links that point to your site. This is labor intensive and is often best left to the professionals.