Hospitality is a challenging business. When you are popular, you can be at the top of the world with business pouring in day after day, and then the next day, it can be dead, and you are struggling to bring new people in through your doors. Every business in the hospitality industry needs to be adaptable and flexible and to know when and how to upgrade so that they can continue to be a hit:
1. Upgrade Your Digital Face
Your website and social media approach need an upgrade. You can market so well by having a beautiful digital presence, and with the power of #wanderlust and travel content, you can really get your hotel out there on the map. Focus primarily on video content and find the right approach that suits your hotel. If you have a romantic getaway boutique hotel, then using classic music, slow panning shots, and detailed videos of the food, drink, and the hotel can be a great way to bring in more interest.
2. Automate and Offer Improved Control for Guests
You want to offer a personalized service to every guest. Today that means using smart programs like a booking system that makes it easy to make a reservation and even note down preferences. This booking should even be able to be adjusted until a certain date, and should be viewed easily by your guests. These digital tools make less work for you and offer improved value for your guests.
3. Improve Your Team
There are many ways that you can improve your team. Start with a makeover. New, professional, and good-looking uniforms that you can get directly from ChefWorks.com can make a huge difference to your business. Not only will your team look professional they will also be easily identifiable. Great-looking and comfortable uniforms can even boost team morale.
As for actual teamwork, you need to invest in training and in team building. Your team needs to know they can rely on each other and trust each other. It isn’t always easy working in hospitality but knowing that there is a team behind you can help even in the face of the most difficult customers.
4. Improve Your Design
You want to continually adjust and improve the design. This may mean giving your hotel a complete makeover, or it may simply mean adding or changing out the décor to suit the seasons. Having a unique, classic, and clean look can help your hospitality business stand out.
5. Improve Your Amenities
Adding amenities can be difficult and expensive, but improving the ones you do currently offer is well within reach. From improving the menu to adding special seasonal dishes to even upgrading or changing out the sheets and towels as the quality starts to fade, there are many little touches you can improve upon that will transform the overall experience.
As for big amenities, upgrades focus on the ones that will bring in more revenue first. Add spa services, for example, or bring in a yoga instructor for early morning sessions that the guests can sign up for. These additional luxury options can really help you give your guests a total getaway while improving your bottom line.
