4 Steps to Grow a Painting and Decorating Business


A painting and decorating business isn’t just in demand, it can also be financially rewarding. Yet are you not receiving as many clients as you expected? Perhaps you are unhappy with the type of profit you are currently generating. That is where this guide can help.

If you’re struggling to think of ways to improve and grow your painting and decorating business, here are four steps to follow.

Step #1: Enhance your processes

You may feel you already deliver an excellent service with your painting and decorating business. However, are there any potential ways to refine your current processes? Ultimately, you should be searching for any possible way to optimize work quality. The better your service, the more likely you will be recommended to others by clients.

As a painter and decorator, one of the best ways to improve is to speed up and complete the work fast. There is one tool to add to your repertoire which can support this goal: a heat gun. Heat guns from hotairtools.com are available that are both affordable and portable, and they can help in more ways than one.

For instance, a heat gun is an effective solution for quickly and effectively stripping paint. Yet it is also a tool that can assist with drying paint. You know that waiting for paint to dry is typically a time-consuming process, so speeding this up with a heat gun in certain situations can be beneficial.

Step #2: Nail down your branding

Don’t underestimate the power of a strong brand for your painting and decorating business. A high-quality logo and defined color scheme assist with building brand recognition, and that can go some way to enhancing your company’s visibility.

If your logo isn’t up to standard, it is time to give it a revamp. Fortunately, there are many options available to get a new logo created. From agencies and freelancers to doing it on your own, there’s a route for everyone.

Step #3: Upgrade your marketing efforts

Extending on from the previous point, a strong marketing campaign can help significantly with growing your business. As a small painting and decorating business, you might have overlooked the need for a website, for instance. Well, it’s time to change that situation.

A website is not only necessary for your search engine optimization (SEO) efforts, but it’s also great for supplying relevant information about your company and its services. A site, of course, is only the start. Social media and online ads are other tools to add to your marketing arsenal, while traditional advertising (such as leaflets and business cards) is also highly recommended.

Step #4: Optimize your expenses

Okay, when you’re attempting to grow your business, you generally need to invest to make this a reality. However, you should be searching for ways to optimize your expenses and ensure your bills are as low as possible. This could include everything from vehicle rental costs to how much you are spending on marketing materials.