5 Benefits of Link Building

December 03, 2020

Link building refers to the process of getting websites to link to your site. It is one of the most important SEO factors, and a core aspect of converting content marketing strategies. If you have a website or blog and haven’t tried link building, you are missing out. Even market leaders in various niches are using it to bolster their online presence and amplify their brands. Read on for reasons to start creating a link building strategy today.

1.    They improve your SEO

When Google bumps into your link on a third-party website, its algorithm assumes the writer inserted the link because your site contains useful information. As a result, your ranking points increase, and your page starts appearing higher in relevant organic searches.

With that being said, it is better to ensure your links come from authority sites because Google considers the authority of linking domains when ranking pages. A backlink checker can help you monitor several aspects of your backlink profile, including the total number of linking domains and their authorities.

2.  They create new traffic sources

When you place an inbound link in a third-party blog or website, you introduce your website to readers of the said blog. A good number of them might follow the link even if it is the first time they hear about you.

3.    They endorse your website

Search engines should never be your number one target when creating a link building strategy. Instead, focus on your human readers because that’s what will determine if search engines will remain convinced that you truly offer quality content. Backlinks serve as proof of endorsement from other bloggers, but if your site has a high bounce rate, PageRank will stop acting in your favor.

4.    It improves your marketing power

Your website is a crucial digital marketing asset to your business. A good link-building strategy will increase your domain authority and bolster your marketing power. Superiority in marketing typically translates to better sales and more revenue.

A case study showed how a business used link building to get more than 40,000 page views, go top of the rankings, and generate over $100,000 in revenue. Another study revealed that 81% of internet users trust blog content, while 61% of shoppers have based their purchase decision on a blog recommendation at least once.

5.    It builds connections and relationships

When a website links to yours, users assume the two sites have a connection and may be tempted to check you out. If the site has a high authority and many readers, your site will be seen as credible and start attracting high-quality prospects. Note that outbound links may produce the same effect if you target the right sites. That said, avoid engaging in link exchanges, as this may invite penalties.

Endnote

The list of benefits of a good link-building strategy is endless. When creating yours, make sure to adhere to Google’s SEO guidelines and align it with emerging marketing trends. Also, do not ignore your human users, as Google uses visitor behavior to determine the quality of content on a page.