Every modern business needs marketing in order to compete on equal terms with other companies, attract new potential customers, have a recognizable style and brand, and increase sales.
Now more than ever, an experienced digital marketing agency is needed to help you find the right target audience and get the highest sales conversion rates.
Marketing agencies have a wide range of services, so we suggest you familiarize yourself with some of them in more detail:
This is a strategy to rank organically in search results for specific keywords related to your products or services. When the content on your site ranks high on search engine results pages, you are more likely to attract potential buyers. Leveraging SEO services can greatly increase your organic rankings within a couple of months.
Did you know that the vast majority of all mobile searches result in sales? It’s exactly like that. Even more impressive, when it comes to local businesses, more than three-quarters of searches end up with offline purchases.
Digital marketing agencies have several options for effective mobile advertising. For example, on YouTube, in-game advertising, etc.
This type of marketing involves regularly writing blogs on your site and optimizing them for search engines.
Producing consistently useful and engaging content isn’t easy, but a digital marketing agency can help you get there.
Also, in addition to writing blog posts, content marketing can include creating infographics, content analysis, and posting on social networks.
Email still has fairly high engagement and ROI rates. A specific email list is more valuable than a massive social media presence. This is because the algorithms on these platforms sometimes greatly reduce the reach of your posts.
A good marketing agency will tell you how to build links safely and effectively and keep engagement high. And these are just some of the types of promotion that marketing agencies can offer you, and now let’s talk about how to choose a good agency.
Ask the right questions
To understand which marketing agency is right for you, you need to understand exactly what your business needs. For example, you need to grow your email list, you want to get more organic traffic through SEO content, etc.
The right questions will help you make the right choice. Here are some right questions that you should get answers to.
Are they leading by example?
One of the main indicators of a professional marketing agency is how they run their business. What does their website look like? SEO optimized? Is it easy to find?
Some of these details you can find out on your own, while others can be found in the agency itself. If they don’t talk about using effective digital marketing strategies, it could be a sign that they don’t know what they’re doing.
What are their key performance indicators?
KPIs are metrics that directly show how well a business is performing.
If a marketing agency promises you that it will guarantee you a certain number of visits each month, you won’t see it lead to more sales. The following KPIs are used to measure real business success:
- A number of unique visitors. Usually, the more traffic you get, the more sales conversions you will have. The caveat here is that the traffic needs to be targeted so that you get visitors who are already interested in what you are selling.
- Time spent on your site. The more time visitors spend on your site, the more likely you are to convince them to buy something. This will happen if your content meets their needs and desires. This is one of the metrics that Google uses to rank content in the SERPs. The fast loading of your site’s pages will also be a factor in determining how long customers will stay on your site. The faster your site loads, the less likely people are to leave early.
- A total number of traffic sources – where do the people who visit your site come from? What web pages are visited most often? If you find that one type of external site is generating a lot of traffic, you can focus your efforts on it. If a particular blog post gets a lot of traffic, you can use it as a template for future articles. Do most of your traffic come from organic search results, social media, or specific sites? Are certain marketing campaigns attracting high traffic?
It shows how many visitors leave your site shortly after visiting your site. If you have a high bounce rate, it may mean that the content visitors see is not relevant or valuable to them.
- Cost Per Click (CPC) is a metric used in paid ads where you only pay when your ad is clicked on. A high CPC may mean that your ad is performing well.
- CTR is a metric that measures the number of clicks on your ad relative to the number of impressions it received. Impressions usually refer to the number of times your ad has been viewed. You can use this to find out how targeted your ad company is.
Don’t choose the best price, choose the best value for money.
The phrase “you get what you pay for” is still relevant. The least expensive agency will rarely (if ever) deliver the results the business really wants, especially in the long run. This does not mean that you should completely forego savings – instead, take a close look at the quality and potential return on these investments.
The higher price probably means that the marketing agency spends more time researching and developing a strategy based on the specific needs of the company.
Agencies that offer questionably low prices despite beautiful packaging are more likely to get cheap copies, duplicate content, and dubious paid links.
While not all low-budget agencies are to blame, there are other factors to consider. Because small teams manage hundreds of other clients, they don’t have time to thoroughly research each client’s industry. And, unfortunately, due to the huge number of accounts they work with, they also may not have enough time to conduct a thorough monthly audit of each site.
A higher price may cost the company more but will lead to a better strategy and a more reliable return on investment. From work to customer-focused communication, their services can generally be better.
Is the marketing agency’s previous job relevant to your company’s niche?
The more a company considers existing clients and each digital marketing agency’s previous work, they can begin to understand who best understands their brand’s needs. It is worth paying attention to the agency that has worked with your vertical in the past and has case studies that confirm this.
However, while similar strategies can often be used across many different industries, there is a big difference between marketing for e-commerce sites, brick-and-mortar businesses, and businesses that exist exclusively online.
Franchise companies and companies with multiple locations are more likely to look for a marketing agency that can meet their local SEO needs. Conversely, pure web companies such as some software companies are looking for link-building and paid advertising opportunities.
Consider these nuances when choosing the agency that is most suitable for your business.
Marketing is always evolving: make sure it embraces change
Avoid agencies that don’t keep up with Google algorithm changes, SEO best practices, the latest social media trends, and what’s happening in your industry. Some agencies may be set up in their own way and find it difficult to adapt, especially if they don’t want to.
While staying on top of trends is critical for all types of marketing, it’s especially important for digital marketing solutions like SEO. Although Google periodically announces core algorithm updates throughout the year, small changes to the algorithms occur every day.
Any agency that remains stagnant during these changes is left behind and their clients reap the benefits first. Social media platforms are changing the way content is displayed from companies to potential clients, and a good digital agency knows how best to get your content across to clients.
The right marketing agency will depend on the specific needs and goals of the company at the time, but the right fit will be able to evaluate those goals and translate them into achievable metrics and change their strategy as changes occur and challenges arise.
Customer stories and recommendations: they are still relevant!
This also applies to the portfolio of the agency’s clients – they are listed for a reason, and interested companies can freely contact their selected clients. A company with extensive experience with the agency will be more than happy to share and promote the work of the agency.
When looking at an agency’s online testimonials, be sure to contact the participants in their case study. Ask how the agency handled obstacles, how they communicated with the client, what reports and insights the agency offered to the business, and any other important questions about working with the agency.
Thus, it can be said that when choosing a marketing agency, companies should consider it as an investment they are making in another company. It’s no different than being an active shareholder, so be part of your investment. Stay on the same wavelength and ask lots of questions, because where there is consistent and effective communication, success is guaranteed.