How To Create A Winning Social Media Video Marketing Strategy

 September 30, 2020

Do you want to grow your business through video marketing on social media channels? Every marketer would say a big ‘Yes’ to this question. And why won’t they? Videos are a king nowadays! Video marketing on social media offers such a brilliant opportunity to expand the business that no marketers would like to miss it.

But what is so great about social media videos? Let’s see!

Why Are Social Media Videos Crucial For Your Business?

Well, all the allure of social media videos is quite simple to understand. While digital messages are a great way to convey a message, videos add more personal touch and authenticity.

Seeing someone’s face and hearing from them builds greater trust in the viewers. Moreover, videos are versatile. You can create several snippets as a brand marketing tool for your business and share or re-share it across different social media platforms.

From bite-size videos, live event highlights to partial videos, different social media channels have styles to cast the video content. Whatever the size of your business, you can still leverage the social media video marketing.

Some other benefits of including videos in your social media marketing strategy are-

• Videos drive more conversions by providing users with the necessary information that convinces them to buy a product.
• Videos improve brand awareness. Seeing your logo, style, and the same person in the videos will help people recognize your brand.
• Videos are sharable, so you can boost brand exposure and generate new leads.

The benefits are many! However, in order to reap these benefits, it is essential to build a social media video marketing strategy. Below are some of the tips to help you create great video content for your social media marketing campaign-

Create A Video Based On The Buyer’s Journey

Creating a video based on the different stages of a buyer’s journey provides the viewers with a pleasant experience. Suppose you want to make the audience aware of your brand and provide valuable information about your products and services. Keep the video short, inspirational, or fun.

When a person is considering a purchase and looking for options, make your video a little longer, including demos or testimonials. You can show the products and explainers, too.

The decision of whether to produce the videos yourself or work with a video production company depends on your budget, timeline, the desired video quality and the product type as well. You can create event highlight videos yourself as it requires minimal crew and equipment. However, creating explainer or testimonial videos for a tech company may require multiple locations, extensive animation, or reenactments. Working with companies specialized in video production for tech companies will free up your time and allow you to focus on other aspects of your business.

Now that a person is about to buy your products, you want to ensure that they know how to use or return them. This is the time when you want to nurture their buying decisions.

Here, you can surprise your existing customers or thank them. You can use videos from your customers and encourage them to talk to each other about your brand.

Experiment With The Video Lengths

Creating extremely long videos may not keep the viewers engaged. So, it is best to keep the video lengths between 20 and 90 seconds. However, it also depends upon the social media platform you are using.

For example, if you are using Instagram, a 30-second long video will work well. For Facebook and YouTube, create a video, not more than 1 or 2 minutes.

While longer videos have advantages, like in-depth information, they are best for high-tech setups that require key details. Otherwise, don’t create a long video for no good reason.

Aside from the video’s length, it is crucial to choose the right format for your video to market your product. The most common video formats include interviews, presentations, video ads, product reviews, Vlogs, demos, etc.

The type of video format you choose depends upon your level of expertise and resources available. You can hire a social media video production company to make your videos look more professional. Also, try different types of videos to keep the audience from getting bored.

Try To Grab The Viewers’ Attention Right Away

Social media video marketing is all about catching the attention of the audience in the first few seconds. Some video autoplay when the users scroll past them, meaning they have a glimpse of your video for a moment.

So, try to make the beginning of your video captivating enough to stop the audience from scrolling further. Use catchy titles and compelling footage that entice the users to watch.

Use Storytelling Or Emotions To Engage The Audience

Include emotions and storytelling in your video marketing strategy to attract more audiences towards your posts. All human beings experience happiness, joy, fear, sadness, etc. By including these feelings in your video, you allow the viewers to relate to them.

Similarly, starting your videos with a compelling story convinces the audience to stick around and see what happens by the end. Such heartfelt videos help people make an emotional connection with your brand or company. Even better? It may encourage them to buy your products or convey your brand for emotional reasons.

Stick To The Native Video Content

When you create a social media video for marketing, make sure to post it directly to the platform instead of posting a link from YouTube. And, the video you post directly to the platform is called native video content.

The reason why sticking to the native video content is best is; you can track your performance better. You get insights into how the audience engages with your content.

Moreover, it keeps your audience engaged with your social media profile as they don’t have to go to another video host, like YouTube, to watch your video content.

Share Your Videos Across Social Media Channels

While you can upload or embed a video on your blog or website, you want to do some extensive video marketing across social media platforms. Following are the best practices to consider-

• Include captions on autoplay videos and keep them on silent. Avoid putting them on your homepage.
• Optimize your videos as per the SEO standards for each platform.
• Check if all your video content is mobile-friendly.
• Keep everything well-organized in the YouTube library.
• Try to go live sometimes.

In addition, choose a platform that suits your brand or marketing goal. For example, LinkedIn is a great place to connect with professionals. You can share a variety of content there, including blogs, slideshows, videos, etc.

These are some of the tips to create a great video marketing strategy for social media. Hopefully, these will help you create engaging social media marketing videos to spread your brand.