Generating more mobile traffic and increasing conversions should be one of your top priorities if you want to boost your business in 2023. Business owners have an abundance of opportunities when it comes to digital marketing, especially with the ever-growing mobile user base. With a carefully crafted strategy and well-placed tactics, tapping into this potential can truly help your website’s conversion rates spike, which ultimately means that your profits will soar as well.
We’ll look at specific strategies, such as taking advantage of SMS marketing, optimizing your content for different types of devices, building a social media presence, and ensuring all users have an enjoyable experience browsing on mobile. After all, more than 60% of internet searches are carried out via mobile. Not pouncing on that opportunity will allow your competitors to rush toward the finish line while you remain lagging behind.
To avoid that, read on to discover how you can stand out from the competition when competing for those valuable clicks in 2023
Leverage SMS Marketing
By leveraging SMS marketing, you’ll be able to reach out to your audience directly on their mobile devices, providing them with relevant offers, updates, and reminders. This way, you can ensure that your target audience sees your message and encourage them to take action on your offers.
However, to set your SMS marketing up for success, you will first have to gather your prospects’ contact info. The best way to do it is to either rely on pop-up messages that carry an alluring incentive or allow prospects to come on their own by attaching lead capture forms through your pages where they can provide you with their contact info for access to gated content or special offers.
Optimize Your Website
In today’s digital age, having a mobile-friendly website is crucial for businesses looking to maximize their mobile conversion rates. However, simply having a mobile website is not enough.
In order to truly stand out from the competition, it is important to streamline navigation on mobile devices. One key factor in achieving this is ensuring that your website speed and loading times are fast enough.
After all, nothing is more frustrating than waiting for a website to load while you are out and about, scrolling on your handheld device. Furthermore, when deploying interstitial ads, you mustn’t overwhelm your prospects. That kind of ad can take away from the user experience and even impact your SEO performance.
Optimizing your website’s speed can create a smooth and seamless user experience that will encourage visitors to stay on your site longer and ultimately convert into loyal customers.
Embrace Social Media
Social media has transformed how businesses communicate with their target audiences. Social media advertising allows brands to reach their ideal audience on platforms where they are already active. Targeting the right audience to push more products and services while promoting website content or blog posts is crucial.
Social media allows the sharing of high-quality content that resonates with followers, leading to stronger customer relationships. In addition, the increase in mobile use means that brands can engage with their audience in a more personalized and native manner.
Suppose you have not yet leveraged social media advertising. In that case, there is no better time than now to get started and embrace the endless potential that social media marketing offers your business.
From Offline to Online With QR Codes
QR codes are becoming popular among advertisers worldwide as a convenient alternative to entering long URLs into mobile devices. These funky barcodes can be found on everything from movie posters to soda cans.
That being said, consumers can easily capture the QR code and receive rewards in return by using a barcode-scanning app such as RedLaser or SmartScan on their phones.
These rewards could come in the form of content like ringtones or pictures, or a link to more product information, purchase options, and other relevant details. Using QR codes on product packaging, POP displays, business cards, signage, menus, coupons, and ads is a great way to drive mobile traffic to your site and increase conversions.
Conclusion
Business owners must prioritize mobile traffic and conversions when devising their digital marketing strategies. Since most internet searches occur on mobile devices, businesses cannot afford to ignore this crucial opportunity to connect with their target audience.
To tap into the potential of the mobile user base, businesses can take advantage of SMS marketing, optimize their website for mobile use, embrace social media, and use QR codes. By employing these tactics, small businesses can directly reach their audience, offer relevant updates and promotions, create seamless user experiences, target their ideal audience through social media, and engage users with convenient QR codes.
All in all, the tips we provided are field-tested and much more effective than you think. So what are you waiting for? Provide your mobile traffic with the best possible experience and watch your conversion rates grow.
