How To Increase Your TikTok Sports Following

August 12, 2020

Modern sports marketing should include social media to conquer different niches. One social media portal to keep in mind is TikTok.

This social networking channel took the world by storm as it allows users upload and watch short video clips. But, like other social media portals, creating a decent following should become one of your priorities if you want your sports brand to achieve fame, or go viral, in this particular channel.

Here are three ways to increase your TikTok sports followers:

Start And Don’t Stop Posting Content

Perhaps, TikTok showed you clips of lip-syncing teenagers and weird (yet unique) dance challenges when you opened the app for the first time. These pieces of content tend to lean more towards the Gen Z, which, at the time of writing, are young folks aged 16 to 24. But, it doesn’t mean that you should disregard TikTok as your primary marketing channel for sports branding. Keep in mind that other people, especially older individuals, are now joining TikTok ranks.

Now, you can see different types of content aimed at older people. For example, some TikTokers will show you DIY tips or sing covers of old songs. With that in mind, you can have an excellent chance of targeting audiences in different age groups on this social media channel.

Note that content for social media in sports is relatively everywhere on the Internet. In other words, you can post sports content, like ‘Plays of the Game’ or sports disasters, that you’d like to share on the platform.

The idea here is to keep posting valuable content that appeals to sports fans. Your content will be viewable by different individuals in different age groups. But, if you give up quickly because you didn’t garner enough followers after a few days of posting, you won’t reap the long-term rewards as a sports TikToker.

Don’t Follow The Advice Of Fake Internet Marketing Gurus

The Internet is also home to real people who genuinely want to help others succeed in their marketing efforts. Unfortunately, the online universe is also the home of fake digital marketing gurus.

You can find these fake gurus on different online portals, including TikTok. Keep in mind that this particular social media platform has an algorithm built on the time spent watching clips. For example, if you watch several videos of cute dogs, the app will think that you’re a dog lover and will send more pup videos to your feed.

The same notion is correct if you watch digital marketers on TikTok. Perhaps, one digital marketing guru taught you legit advice using a short clip on the app. But, the online channel’s algorithm can’t discern legitimate advice from fake suggestions.

Hence, always be vigilant as some of these ‘marketing gurus’ will give you false recommendations that can ruin your sports marketing efforts. You’ll know if these false experts are full of themselves if they make guarantees, offer extremely low-cost services, and promise quick turnaround times.

Instead, follow the advice of digital marketers that tell you the benefits of sports digital marketing using TikTok with a realistic point of view. Follow a marketing expert that tells you about reliable tips and tricks to help you gain more followers on the social media platform. But, they’ll also tell you that the followers won’t come overnight, and it takes dedication and persistence for your sports brand to become TikTok famous.

Use Popular Music

One of the elements that connect different people around the globe is music. On that note, TikTok revolves around the idea of incorporating engaging sounds to the short video clips.

The app gives you access to a massive library of songs and different sound effects at your fingertips. Include music, like jazz or modern hip hop, in your sports clips. But, you also have the option to use original audio from your video clips.

However, consider using popular music in your sports videos on TikTok. It’s because the app compiles the users who use the same sounds into one section of its massive library. So, other users can discover your video clip by searching for a particular audio.

Remember, the type of music used affects the brain of your viewers in different ways. For example, use classical music to help your followers concentrate on your sports clips. Consequently, you may use upbeat music, like dubstep, to encourage excitement in viewers.

Using the right music may help users find your TikTok profile interesting. Select music appropriately, and you should see a significant increase in followers soon.

Conclusion

Remember to stay vigilant, consistent, and patient as you market your sports brand on TikTok. But, perhaps, your best weapon to increase your following on this social media portal is your creativity. Let those creative juices flow, and you’re going to attract sports fans from different age groups and various parts of the world in no time!