How to make your WordPress site a success

November 13, 2020

When it comes to designing your own website, it can often be a very confusing and even daunting process. You’ve basically got a blank piece of paper with endless opportunities. You can turn it any colour and add anything from video, pictures and even animations to make it your own. As well as making it look good, you also have to make sure it functions well. Whilst the navigation bar might seem like one of the smallest and most insignificant features of a website, it can be one of the hardest to set up. If you don’t get it right, it can also be the thing that makes your other pages inaccessible to the public.

Luckily, there is a system to make web design much easier. WordPress gives you all the ready-made tools you need to build a website whilst providing you the freedom to modify these features to look exactly how you want. If this sounds like the ideal set up for you, here is how you can set up your own website using WordPress.

Pick the best theme for the job

The easiest way to start designing your WordPress site is to pick a pre-existing a design. Unlike some systems where there is a limited number of themes to choose from, there are tens of thousands of different WordPress themes available to choose from. Many developers are constantly designing and publishing new themes that you can use either for free or for a small fee. If you’re not completely happy with the theme, you can then edit it to suit your desired style once it’s hosted on your server. For example, if the background colour or default font don’t match the style of your content, you can change them by altering a small part of the HTML code or installing a new font file.

Market yourself

Once you’ve set up your website, it’s time to attract more people to visit it. One of the most common ways anybody finds a new webpage on the internet is via a search engine. If your website focuses on a niche subject, you might think it automatically appears when anybody searches for that niche subject. The reality is no matter how niche you think the subject of your website is, the internet is a big place and it’s highly likely there are already lots of other webpages dedicated to the same topic. To make yours rank higher than the rest in search engines, it’s important to work on search engine optimisation. This is a highly complicated process to even explain let alone implement. To put it simply, it is the process of making small changes to your website to increase the likelihood of it appearing in search results. As it’s a highly technical endeavour, it’s best to employ the help of experts, like those at clickintelligence.co.uk who have specific techniques for marketing WordPress sites, to complete the process for you.

Test everything

Once you’ve made all of these changes, it’s important to make sure everything works. The easiest way to do this is to view it like any other user would. Click on every link and check it takes you to the right page. Check that every video plays, every image appears and every piece of text is easy to read. Make sure you do this whenever you make any major changes to the website.