Link-Building Tips for iGaming


Link-Building Tips for iGaming

The internet gaming industry may be a thriving sector, but it’s a highly competitive one. Entrepreneurial ventures that are able to strengthen their digital visibility and presence have a much greater chance of profiting than those that don’t. If you aspire to grow your online enterprise, you must step your SEO efforts up so you can improve your rankings on the search engine results pages or SERPs.

One particular strategy you need to implement is link-building. As its name suggests, it refers to actions whose goal is to increase the quality and number of acquired inbound links that guide users to a specific webpage. While it may be conceptually simple, the process behind it can be complicated, which is why the acquisition of link building for iGaming service providers like is essential. However, it also pays to learn it. With that said, here are some tips that should help you out.


Guest blogging

Despite being a relatively old strategy, guest blogging remains effective even today. It’s essentially the action of producing text-based content for various online properties that may be relevant to the niche of a brand or company that directs users to its published material. However, while the quality of the content plays an integral role, it’s worth considering where it’s uploaded too. If the website chosen lacks credibility or has a low domain authority score, then there’s a good chance that it won’t generate the desired outcome.


Reach out to get links

Another way to build links is to reach out to anyone online whose website or blog relates in some way or form to the material, products, or services offered. However, the site needs to be relevant if you want Google to reward your efforts. Moreover, if your content is of high quality, it’s likely that others will follow and be more than happy to link when they create their own content.

Best of all, it’s not hard to do. A quick search for the material within your specific niche should reveal prospective link partners. So be sure to get in touch with them and request the links. You’ll be surprised at how many will be more than happy to accept it.


Increase your infographics

It’s easy to see why infographics have grown in popularity when it comes to link-building. After all, they’re very shareable because the information is easily digestible, and they have attractive imagery. However, those who embed the infographics you send may not return the favour and link to you. If you want to find out the people who do and don’t, simply copy the URL of the image and paste it on Google Images.


Build broken links

Lastly, building broken links is an effective and crafty practice to get links running. The process can be broken down into the following steps:

  • Look for a web page that’s within your business’s niche and an excellent fit for links.
  • Go through their content and check for any broken links.
  • Recommend the webmaster links as alternatives.



No one can deny how beneficial link-building can be with regard to generating online exposure, especially for an iGaming business. The strategies listed in this article should help you get started and successfully build links that’ll lead to greater visibility over the World Wide Web.