SEO in a Nutshell: Understanding the Purpose

January 16, 2021

You probably already know that SEO stands for search engine optimization, and when done correctly, it can increase the quality and quantity of traffic to a website. In other words, proper SEO can make hundreds of thousands of people find your website without paying for ads. However, most people don’t fully understand how it works and why it’s so important, and here’s the problem. If you don’t know what SEO is, how it works, what its purpose, and how to excel in it, your site will never rank, and you’ll end up paying fortunes for ads.

If you’re like most people, want to save money and increase your website’s traffic, we’ve got you covered. Here are some tips that will give you a better understanding of SEO, its purpose, and how to master it.

Understanding SEO

Let’s start by saying that SEO is the key to a successful website, and the more knowledge you have of it, the more successful your site and your business will grow. The way to do this is by understanding how search engines work. All search engines are designed to answer any query a person might have. You type in your questions, and you receive multiple answers from different sources. You can search for courses, recipes, or books, and you will find them. But the question is, is it really all about the search engine and its algorithm? The answer is no. It’s about the people as much as it’s about the algorithm. As a person who wants their site to rank on the first page, you must know your audience, what they want, and what they search for. Knowing your audience allows you to know what keywords to use in your site making it easier for users to find your page, which will automatically increase your site’s traffic.

Getting Into the Little Details

Now you know that choosing the keywords according to your audience is important. However, that’s not all. Your location, content, brand, and marketing strategy will affect your ranking. If you’re located in Florida, it will be useless to target those in Texas and vice versa; you have to know your clients or hire someone who does. The goal is to target those interested in your brand to get your product or service easily. Your content is also vital. Creating a blog and writing topics related to your brand will increase your chances to rank. The folks at FiveChannels Destin SEO state that high-quality content can increase your site’s traffic by 70%. It means that when you focus your efforts on creating outstanding content with the right keywords and for the right people, you’re increasing the chances to rank on the first page without any ads.

The Algorithm

We already mentioned that knowing SEO is about knowing the people and the search engine algorithm, but how can we know how the machine works? Although there’s no definitive answer to how the machine works, we all follow some guidelines to increase our chances. The important factors are the site’s authority and security. Authority means that your website has something valuable to offer the people and has an authorized domain. Security means that your customers’ details are safe from hackers. You can determine if a site is secured by checking the little lock sign on the right side of the domain.

By now, you should know that the purpose of SEO is to increase the site’s traffic with organic reach. When you increase your site’s authority and provide high-quality content with the right keywords for the right audience, you can rank on the first page of a search engine without paying for it. This will automatically decrease your total expenses on marketing and SEO and increase your sales. If you’re looking for an efficient way to grow a successful business, invest in learning SEO, or hire a professional agency to do it for you.