7 Ways To Get More Leads and Boost Your Online Reputation

June 30, 2021

Are you looking for more qualified leads and boosting your online reputation? Getting qualified leads is the fastest way to be unstoppable. Here are 7 ways to get started.

1. Focus On Referrals

Successful real estate agents use every referral marketing resource avenue available. They are active in using software, attending community events, and getting personal introductions. They use every opportunity to build a strong list of referrals. By focusing your attention on getting the best referrals, you can crush your goals for this next quarter and the whole year.

2. Identify Your Niche

Who is your target market? In every location, top realtors identify niche audiences to build an active client list. Some real estate agents prefer to take a luxury-only approach. The reason is simple. A luxury home buyer or seller will spend more money on a single purchase or sale. A single sale of a mansion or splendid apartment is likely to lead to more luxury referrals. If you’re looking to fast-track your success, consider how to use this strategy for your market. A well-defined niche helps you get ahead in your local area.

3. Build a Compelling Website

Naturally, you’ll need a high-end luxury website. Your website, stationery, business card, and Thank You cards all express your brand. Make sure that you hire the best graphic designer and webmaster to showcase your presence in your market.

4. Hire an SEO Professional

Search Engine Optimization (SEO) professionals are digital marketing experts. They can help you stand out in a competitive or crowded market. Hire an expert to manage your online presence.  An SEO professional can help people find you in the search engines. You don’t have to get a degree in digital marketing – just hire the best expert and let them boost your online reputation.

Your SEO expert can help you enjoy success in trending areas such as hybrid work. Top luxury realtors are featuring properties as unique rentals for remote/hybrid work. Some homes are available for a day, week, or month. These properties are being used for photoshoots, film shoots, vacation homes, remote-work spaces, and Airbnb locations.

By staying in touch with these trends, you can rapidly grow your network of interested property owners, buyers, and sellers.

5. Use Facebook Ads

Top-performing realtors are at the top because everyone knows their name, brand, and stellar reputation. They set trends for what’s hot in their market. If you look at key luxury markets such as Los Angeles, New York, and Miami, you’ll see the most successful realtors are actively advertising on Facebook. They are well known and in the public eye. But to get to the top there’s a lot of ground to cover. If you choose to do a massive ad campaign for your business it’s very important to monitor it constantly and adjust it when needed. That’s why you need to use ad optimization tools that can give you an idea of exactly why is your ad performing poorly.

6. Connect With Your Clients

Whether you’re posting on social media, or sponsoring community events – let your clients know what you’re up to. Successful realtors know that their best clients find them online. Having an attractive social media presence is key to connecting with your clients and prospects. If you’re just starting, or already have a social media presence, interacting with your clients online is a top priority. It’s how you’ll win more referrals, be a trendsetter, and be the realtor everyone will think of first.

7. Design A Content Calendar

Offering great content is a direct line to getting your best referrals. Your target audience is looking for ideas, innovation, and insights into the local real estate market. When you offer valuable content, you help them recognize that you’re the top realtor to contact.

In simple terms: link content creation with referral marketing. The method is targeted and precise: identify your target audience, such as luxury homebuyers. Post your insights on your website. Offer free guides, interviews, and surveys to determine current needs. Provide inside scoops about top properties, open houses, and soon-to-be-listed homes.

It may seem tempting to put yourself last, but be sure to put yourself on your calendar. Streamline your calendar and find a work-life balance. You can enjoy less stress and more success in your Real Estate career.

Sum Up

As a savvy real estate agent, you can get started right away to grow your referral network and boost your online reputation. Isn’t today a good time to start?