AdRoll vs Google Ads


AdRoll vs Google Ads

In the ever-growing world of e-commerce, two major headlining marketing platforms top the business. Heard of AdRoll and Google Ads? Yes, those are what I’m talking about.

As a paid media specialist, you’re looking to expand your e-commerce brand.

Therefore you’re careful to pick which platform gives you the best value for your hard-earned cash, which you will be spending on ad campaigns because of the complexity of digital advertising today.

Several platforms are out there, promising you leads, increased reach, brand visibility, and all just for a fee. Only two come to mind for professional work in selecting the platform to utilize: AdRoll and Google Ads.

So, the question is which should you go for and why?. In this article, we’ll be running through the features of both platforms, and you can decide which best suits your needs.

AdRoll and Google Ads, What are they?

There isn’t much difference between both of them.

AdRoll is a platform for marketing that displays ad campaigns on websites all across the internet. Its services are brand awareness, data analytics, email campaigns, etc. There is also a dashboard for monitoring the campaigns’ achievements.

AdRoll also assists many businesses in upgrading their strategies for marketing and helping increase revenue.

On the other hand, Google Ads is the top advertising platform online. Its display network is vast, which allows for engagement with potential customers by marketers anywhere on the net.

In pages of search results, it helps bring brands to the surface while providing tools for collection and data analytics to help improve campaigns.

Comparison between Google ads and AdRoll

Here are a few things to consider in comparing Google Ads and AdRoll.

  1. Pricing

AdRoll: Ads are dynamically priced on CPM; therefore, the inventory’s true value is reflected at the moment.

A ROAS calculator is available to enable marketers to know the necessary amount for the budget and estimate the returns based on the nature of the business.

Monthly subscription plans that come with tools for marketing, management of your audience, as well as a performance tracker. Paid subscription begins at $9 per month.

Google Ads: A pay-per-click system is utilized for pricing Google Ads. Your campaigns will display until they exhaust your budget. Your budget is the determinant of pricing rather than monthly rates. Let’s say the budget for your AdWords(Google Ads) is $80 for a month.

This feature helps brands easily pause campaigns at any time or increase their ad spend at a go.

Sometimes, enthusiastic customers may cause you to outspend your budget, making you spend more on advertising. Usually, Google would restrict you from spending more than your set budget, so you might have to readjust your budget from time to time as the case demands.

Key Features

Google Ads AdRolls
  1. YouTube Advertisement
Social media advertising, with Facebook inclusive
  1. Templates are basic
Templates are more creative, therefore making the ad more engaging.
  1. Ads are displayed only in Google-affiliated networks.
Ads are displayed all across the web
  1. Campaign improvements are AI-based
Product recommendations are also AI-based.
  1. Advanced campaigns come with additional costs.
Email campaigns are carried out for lesser amounts.



When considering marketing your business online, these two platforms have proven to fit the jobs. But if you’re a small business with just a few resources to throw in on advertising, you can opt for AdRoll because of its low complexity and dynamism with budget and audience reach.

Google ads, however, are best suited for large-scale digital marketing. It may not be suitable for new businesses that are not functioning on a larger scale. The pay-per-click could also become easily expensive for a brand having limited resources.