Key Customer Retention Strategies
September 23, 2020
Do you struggle to retain customers? This is something that many companies struggle to do and it is hard to kick on and take your business forward if you are constantly having to find new customers, which can be both time-consuming and expensive. Customer retention is critical for profitability, but also for building a solid brand reputation, which is how you attract new customers and compete with the bigger brands in your industry. With that in mind, here are a few of the key customer retention strategies that should help you to start bringing your customers back and help you to build a positive reputation for your brand.
Excellent customer service
Customer service is a good place to start as this has a huge impact on your success and it is an area that can be relatively simple to improve. You need to make sure that your staff members are warm, friendly and willing to go the extra mile, including admitting mistakes and taking swift action to correct any errors.
One of the more obvious yet incredibly effective strategies to use is to reward loyalty. Loyalty schemes will encourage your customers to return time and time again to use your company’s products or services, and over time this will gradually enable you to build loyalty and develop a relationship that is vital for continued business.
It is hard to bring customers back if you do not keep in touch with them. The best way to keep in touch with customers is through SMS marketing software like Tatango, which easily enables you to create engaging messages and reach your consumers on their phones, the best place to reach people these days with everyone constantly attached to their smartphones throughout the day. Special offers, new products and even birthday messages can be highly effective at bringing your customers back through SMS marketing.
Ask for feedback
Asking for feedback is another smart retention strategy because it communicates to your existing customers that you value their feedback and are willing to make improvements based on what they say. On top of this, it enables you to find the best ways to improve so that you are able to both retain and attract new business.
Provide a seamless experience
It is difficult to bring customers back if they do not have a smooth customer journey from start to finish. This is why you need to create a customer journey map and then to identify what areas could be improved – when it is easy to buy a product/service from your business, a customer will be much more likely to use the company again as they will know what to expect.
These are a few of the most effective customer retention strategies that you can use and combining a few of these could have a big impact on your business. Customer retention is vital for continued success and developing a good reputation, but it is also an area that many companies struggle with, so being aware of these strategies is important.