Today’s printing industry is very different from the traditional industry, although essential products are constant across all industries.
But which printed materials are most in demand is knowledge that can help companies make smarter decisions about their marketing and communication strategies.
Booklets for comprehensive communication
From product catalogues and training manuals, through brochures and course programmes to directory booklets, the modern business can use booklets in a variety of ways. Booklets are an ordered and professional form in which commercial enterprises offer some quite complicated information; far more portable than manuals or pamphlets, they have proved their worth at every level.
The reason they are so popular is that they combine affordability with impact. In a world that is increasingly digital, companies of all sizes can produce impressive marketing materials quickly and easily for online distribution. For high-quality online printing booklets many firms go to places like HelloPrint to produce high-quality booklets.
Other Active Printing Categories
Business cards still dominate
Business cards are still, by some measures, the most popular printed product of all time. Although there was widespread speculation in recent years that they would die out because digital business cards could replace them but the speculation ain’t right.
The demand for these small rectangles to facilitate networking among professionals is still very strong, and all over the world, people use them–especially at trade shows, conferences, or client meetings where the exchange of digital data can feel impersonal.
Brochures and flyers for marketing
Brochures and fliers have always been among the most ordered print products throughout the history.
Restaurants use fliers for takeout menus, real estate agents create and distribute property brochures, and stores give out promotional materials in much the same manner as giving away free candy at the start of winter.
Posters and banners for visibility
Large-format printing products are essential elements of indoor and outdoor advertising. These are typically put to use by retail stores for in-store promotions, and banners, on the other hand, are best used in trade shows and outdoor events.
The people will consciously look at billboards and other large-format prints when they are on the move; therefore, they are great when it comes to brand awareness-type campaigns.
Stationery and office essentials
Letterhead, envelope, notepad, or pocket folder remains a staple for professional communication. Today, email dominates our daily correspondence, but print stationery lends an air of legitimacy and proficiency to official communications.
Law firms, medical practices, and consulting agencies, particularly those catering to high-stakes clients value the stationery they use to represent their own brands. Finally and most importantly is the signage that turns corporate brands into visible directions in any indoor environment.
Signage for wayfinding and branding
Inside and out-of-doors, signage is essential to the wayfinding and safety communications for businesses. Retailers use it, as do hospitals, where signs also serve a promotional reminder of where to get your tests done for zero co-pay.
Businesses are now realizing that even physical spaces require clear visual communication.
Calendars and promotional items
Promotional wall & desk calendars (traditional shape) are also in style. Printing companies like HelloPrint have simplified the task of creating promotional items for businesses to ensure that their brand shines throughout the whole year.
As the printing market shapes around business needs, these products remain at the centre of the industry, providing tangible value to companies of all sizes.
