Optimizing Demandware for Search: An Introduction
July 12, 2021
Building the right digital strategy for brand awareness and lead generation starts from the moment you design your first website. There are website builders out there which make it easy to strengthen your SEO position, with access to things like meta tasks and tools that rank your visibility. There are also some environments which require a little more time and focus to get the right results.
Demandware is a popular ecommerce platform, otherwise known as the Salesforce Commerce cloud. Although the name of this product has been different for some time, a lot of experts still refer to the solution as Demandware, which is why we’re using this term during this article. If you’re building a site with Demandware, or you’re planning on upgrading your existing site with a focus on hopefully unlocking new sales opportunities, here’s what you should know.
Do Demandware Sites Need an SEO Strategy?
Some business owners make the mistake of assuming they don’t need to worry about SEO. This is often the case when you’re planning on collecting traffic for your company using other methods, like paid advertising, or email marketing lists. However, the reality is that better rankings have a powerful impact on any company. Knowing how to optimize your website for the search engines means that your customers can naturally find your ecommerce website whenever they need to purchase whatever you have to sell. The more SEO-friendly your site is, the more likely you are to attract new leads. The good news for Demandware fans, is that the Salesforce environment, is quite well-suited to SEO.
The features of this sales platform have made it highly appealing to larger ecommerce brands for a number of years now. There are plenty of merchandising options, support for hyper personalization and experimentation, and access to omnichannel strategies and complex data management thanks to Salesforce. For SEO, there are also plenty of bonuses to consider. Demandware already has a strong loading time and excellent performance, which means you’re less likely to deal with the issues of a high bounce rate. However, you may need some basic developer knowledge to really make the most out of this environment. Leveraging Demandware correctly means using a developer with SEO expertise – someone who knows how to make the most of your infrastructure.
Improving Your Chances of Strong Sales
Although it may require a little more effort from a developer perspective to begin with, the Salesforce environment is flexible enough that you can customize many elements to address SEO issues and best practices. If you’re not sure where to get started, you can even find guides online that explain how Salesforce website SEO works in 2021, and where you might need to start your journey towards a more effective website. Once you’ve gotten the hang of the basics, you should find that you can strengthen your paid advertising strategies and unlock new sources of business with the right search engine campaigns. Just remember to update your strategy as the algorithms continue to change year after year.
